---
description: Side-by-side comparison of Customer.io vs DESelect. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Customer.io vs DESelect Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Customer.io \<span\>vs\</span\> DESelect](https://www.capterra.co.uk/compare/174023/197534/customer-io/vs/deselect)

# Compare Customer.io vs DESelect

Canonical: https://www.capterra.co.uk/compare/174023/197534/customer-io/vs/deselect

> Detailed comparison between Customer.io and DESelect. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Customer.io | DESelect |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 87 | 37 |
| **Starting Price** | US$100.00 | US$750.00 |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Customer.io

Customer.io is used by marketers, product teams, engineers, SaaS companies, EdTech organizations, FinTech businesses, marketplaces, healthcare providers, and enterprises.

### DESelect

Salesforce Marketing Cloud users from Digital Marketers to Marketing Automation Managers, CRM experts, and Marketing Cloud Consultants.

## Key features

### Customer.io

- A/B Testing
- Audience Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Data Integration
- Email Management
- Email Marketing
- GDPR Compliance
- Multi-Channel Communication
- Multiple Data Sources
- Personalisation
- Reporting & Statistics
- Reporting/Analytics
- Segmentation
- Template Management

### DESelect

- A/B Testing
- Audience Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Data Integration
- Email Management
- Email Marketing
- GDPR Compliance
- Multi-Channel Communication
- Multiple Data Sources
- Personalisation
- Reporting & Statistics
- Reporting/Analytics
- Segmentation
- Template Management

## Links

- [View Customer.io Profile](https://www.capterra.co.uk/software/174023/customer-io)
- [View DESelect Profile](https://www.capterra.co.uk/software/197534/deselect)
- [View Original Comparison](https://www.capterra.co.uk/compare/174023/197534/customer-io/vs/deselect)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Customer.io vs DESelect Comparison - Capterra UK 2026","description":"Side-by-side comparison of Customer.io vs DESelect. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/174023/197534/customer-io/vs/deselect","about":[{"@id":"https://www.capterra.co.uk/software/174023/customer-io#software"},{"@id":"https://www.capterra.co.uk/software/197534/deselect#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/174023/197534/customer-io/vs/deselect#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/174023/197534/customer-io/vs/deselect#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB"},{"name":"Customer.io","description":"Customer.io is a customer engagement platform that enables the creation of personalized journeys across email, push notifications, in-app messages, and SMS. Powered by first-party data, it offers tools to enhance communication and drive growth. The platform allows users to collect and route real-time customer data to build targeted campaigns based on profile attributes, events, or actions.\n\nThe system features a visual workflow builder for automating personalized messages and an intuitive Design Studio for creating on-brand content. Its omnichannel support ensures a streamlined customer experience across all touchpoints. AI-powered insights help marketers uncover opportunities, streamline tasks, and optimize strategies while maintaining control over messaging. Customer.io delivers the reliability and security that modern businesses require, with comprehensive data integration capabilities and advanced analytics to measure campaign performance.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e3827fce-1988-4848-ad86-bdc755360bab.png","url":"https://www.capterra.co.uk/software/174023/customer-io","@id":"https://www.capterra.co.uk/software/174023/customer-io#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":87},"offers":{"price":"100","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"DESelect","description":"An easy segmentation solution for Salesforce Marketing Cloud provided for marketers. Use a drag-and-drop interface without the need to write SQL queries. DESelect save you 52% time on data management and helps launch campaigns 23% faster.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ff64e099-485f-46bc-970b-9d80021d8ace.png","url":"https://www.capterra.co.uk/software/197534/deselect","@id":"https://www.capterra.co.uk/software/197534/deselect#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":37},"offers":{"price":"750","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/174023/197534/customer-io/vs/deselect#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"Customer.io vs DESelect","position":3,"item":"https://www.capterra.co.uk/compare/174023/197534/customer-io/vs/deselect","@type":"ListItem"}]}]}
</script>