---
description: Side-by-side comparison of mParticle vs DESelect. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: mParticle vs DESelect Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Data Platforms (CDP)](/directory/31334/customer-data-platform/software) > [mParticle \<span\>vs\</span\> DESelect](https://www.capterra.co.uk/compare/173912/197534/mparticle/vs/deselect)

# Compare mParticle vs DESelect

Canonical: https://www.capterra.co.uk/compare/173912/197534/mparticle/vs/deselect

> Detailed comparison between mParticle and DESelect. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | mParticle | DESelect |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 3 | 37 |
| **Starting Price** | US$100.00 | US$750.00 |
| **Free Trial** | - | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Webinars, Documentation | Live Online, Documentation, Videos |

## Best for

### mParticle

Data management platform that enables marketers \&amp; data analysts to collect and unify data from multiple channels, record customer journeys, and create product roadmaps or marketing campaigns.

### DESelect

Salesforce Marketing Cloud users from Digital Marketers to Marketing Automation Managers, CRM experts, and Marketing Cloud Consultants.

## Key features

### mParticle

- Campaign Management
- Customer Profiles
- Customer Segmentation
- Dashboard
- Data Integration
- GDPR Compliance
- Knowledge Management
- Personalisation

### DESelect

- A/B Testing
- Audience Targeting
- Behavioural Analytics
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Collaboration Tools
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Data Integration
- Email Management
- Email Marketing
- GDPR Compliance
- Goal Setting/Tracking
- Marketing Calendar
- Personalisation

## Links

- [View mParticle Profile](https://www.capterra.co.uk/software/173912/mparticle)
- [View DESelect Profile](https://www.capterra.co.uk/software/197534/deselect)
- [View Original Comparison](https://www.capterra.co.uk/compare/173912/197534/mparticle/vs/deselect)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"mParticle vs DESelect Comparison - Capterra UK 2026","description":"Side-by-side comparison of mParticle vs DESelect. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/173912/197534/mparticle/vs/deselect","about":[{"@id":"https://www.capterra.co.uk/software/173912/mparticle#software"},{"@id":"https://www.capterra.co.uk/software/197534/deselect#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/173912/197534/mparticle/vs/deselect#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/173912/197534/mparticle/vs/deselect#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"mParticle","description":"Cloud-based solution that helps businesses collect, manage, validate, and share customer data across various social media platforms.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/36aac1b9-0584-40e4-9b52-36e5cdc73d47.png","url":"https://www.capterra.co.uk/software/173912/mparticle","@id":"https://www.capterra.co.uk/software/173912/mparticle#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":3},"offers":{"price":"100","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"DESelect","description":"An easy segmentation solution for Salesforce Marketing Cloud provided for marketers. Use a drag-and-drop interface without the need to write SQL queries. DESelect save you 52% time on data management and helps launch campaigns 23% faster.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ff64e099-485f-46bc-970b-9d80021d8ace.png","url":"https://www.capterra.co.uk/software/197534/deselect","@id":"https://www.capterra.co.uk/software/197534/deselect#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":37},"offers":{"price":"750","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/173912/197534/mparticle/vs/deselect#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Data Platforms (CDP)","position":2,"item":"/directory/31334/customer-data-platform/software","@type":"ListItem"},{"name":"mParticle vs DESelect","position":3,"item":"https://www.capterra.co.uk/compare/173912/197534/mparticle/vs/deselect","@type":"ListItem"}]}]}
</script>