---
description: Side-by-side comparison of Bitly vs Base. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Bitly vs Base Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Link Management Software](/directory/31196/link-management-tools/software) > [Bitly \<span\>vs\</span\> Base](https://www.capterra.co.uk/compare/172575/1056283/bitly/vs/base)

# Compare Bitly vs Base

Canonical: https://www.capterra.co.uk/compare/172575/1056283/bitly/vs/base

> Detailed comparison between Bitly and Base. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Bitly | Base |
| **Overall rating** | 4.8/5 | - |
| **Total Reviews** | 1295 | 0 |
| **Starting Price** | US$35.00 | US$59.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Bitly

People, brands and businesses who want to make their content stand out and ignite action with every link.

### Base

\- Outreach link building SEO agencies&#10;- Affiliate companies who are buying links from multiple providers&#10;- Digital marketing agencies who also offer SEO services&#10;- Link traders with backlinks lists

## Key features

### Bitly

- API
- Access Controls/Permissions
- Activity Dashboard
- Campaign Analytics
- Campaign Management
- Custom Domains
- Customisable Branding
- Dashboard
- Data Import/Export
- For Marketing and Advertising
- Link Analytics
- Link Editing
- Link Management
- Link Sharing
- Link Shortening
- Multi-Channel Marketing
- Third-Party Integrations
- User Management

### Base

- API
- Access Controls/Permissions
- Activity Dashboard
- Backlink Management
- Campaign Management
- Collaboration Tools
- Custom Domains
- Customisable Branding
- Data Import/Export
- For Marketing and Advertising
- Link Analytics
- Link Editing
- Third-Party Integrations
- User Management

## Links

- [View Bitly Profile](https://www.capterra.co.uk/software/172575/bitly)
- [View Base Profile](https://www.capterra.co.uk/software/1056283/base)
- [View Original Comparison](https://www.capterra.co.uk/compare/172575/1056283/bitly/vs/base)

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