---
description: Side-by-side comparison of HubSpot Marketing Hub vs Google Marketing Platform. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot Marketing Hub vs Google Marketing Platform Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Google Marketing Platform](https://www.capterra.co.uk/compare/171840/213341/hubspot-marketing/vs/google-marketing-platform)

# Compare HubSpot Marketing Hub vs Google Marketing Platform

Canonical: https://www.capterra.co.uk/compare/171840/213341/hubspot-marketing/vs/google-marketing-platform

> Detailed comparison between HubSpot Marketing Hub and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Google Marketing Platform |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 6223 | 27 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### Google Marketing Platform

\-

## Key features

### HubSpot Marketing Hub

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Customer Segmentation
- Customisable Templates
- Dashboard
- Lead Management
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Tagging
- Visual Analytics
- Website Analytics
- Website Visitor Tracking

### Google Marketing Platform

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Customer Segmentation
- Dashboard
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Tagging
- Visual Analytics
- Website Analytics

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.co.uk/software/171840/hubspot-marketing)
- [View Google Marketing Platform Profile](https://www.capterra.co.uk/software/213341/google-marketing-platform)
- [View Original Comparison](https://www.capterra.co.uk/compare/171840/213341/hubspot-marketing/vs/google-marketing-platform)

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