---
description: Side-by-side comparison of HubSpot Marketing Hub vs BuzzSumo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot Marketing Hub vs BuzzSumo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [HubSpot Marketing Hub \<span\>vs\</span\> BuzzSumo](https://www.capterra.co.uk/compare/171840/177181/hubspot-marketing/vs/buzzsumo)

# Compare HubSpot Marketing Hub vs BuzzSumo

Canonical: https://www.capterra.co.uk/compare/171840/177181/hubspot-marketing/vs/buzzsumo

> Detailed comparison between HubSpot Marketing Hub and BuzzSumo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | BuzzSumo |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 6220 | 146 |
| **Starting Price** | US$15.00 | US$199.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### BuzzSumo

Some of the world's largest publishers, brands, and agencies, as well as PR Professionals, Content Marketers, SEO, PPC, and Social Media Managers use BuzzSumo.

## Key features

### HubSpot Marketing Hub

- API
- Competitive Analysis
- Content Management
- Conversion Tracking
- Dashboard
- Engagement Tracking
- Filtering
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Visual Analytics

### BuzzSumo

- API
- Competitive Analysis
- Content Management
- Conversion Tracking
- Dashboard
- Engagement Tracking
- Filtering
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Visual Analytics

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.co.uk/software/171840/hubspot-marketing)
- [View BuzzSumo Profile](https://www.capterra.co.uk/software/177181/buzzsumo)
- [View Original Comparison](https://www.capterra.co.uk/compare/171840/177181/hubspot-marketing/vs/buzzsumo)

-----

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