---
description: Side-by-side comparison of SumUp vs White Label Loyalty. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SumUp vs White Label Loyalty Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Payment Processing Software](/directory/30232/payment-processing/software) > [SumUp \<span\>vs\</span\> White Label Loyalty](https://www.capterra.co.uk/compare/170673/212226/sumup-air/vs/white-label-loyalty-platform)

# Compare SumUp vs White Label Loyalty

Canonical: https://www.capterra.co.uk/compare/170673/212226/sumup-air/vs/white-label-loyalty-platform

> Detailed comparison between SumUp and White Label Loyalty. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | SumUp | White Label Loyalty |
| **Overall rating** | 4.5/5 | 4.8/5 |
| **Total Reviews** | 1470 | 16 |
| **Starting Price** | US$99.00 | £1,999.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### SumUp

SumUp is used by coffee shops, tea houses, dessert and bakery establishments, fast casual restaurants, boutiques, barbershops, salons, and retail stores.

### White Label Loyalty

Our loyalty platform serves mid-size and enterprise clients with any business use case in any industry. We have served brands from B2B, B2C, and B2B2C across the world, delivering tailored solutions.

## Key features

### SumUp

- API
- CRM
- Campaign Planning
- Customer Activity Tracking
- Customer Database
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Discount Management
- Email Management
- Engagement Tracking
- Loyalty Cards
- Membership Management
- Multi-Channel Communication
- Performance Metrics
- Point of Sale (POS)
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- SMS Marketing

### White Label Loyalty

- API
- CRM
- Campaign Planning
- Customer Activity Tracking
- Customer Database
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Discount Management
- Email Management
- Engagement Tracking
- Loyalty Cards
- Membership Management
- Multi-Channel Communication
- Performance Metrics
- Point of Sale (POS)
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- SMS Marketing

## Links

- [View SumUp Profile](https://www.capterra.co.uk/software/170673/sumup-air)
- [View White Label Loyalty Profile](https://www.capterra.co.uk/software/212226/white-label-loyalty-platform)
- [View Original Comparison](https://www.capterra.co.uk/compare/170673/212226/sumup-air/vs/white-label-loyalty-platform)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SumUp vs White Label Loyalty Comparison - Capterra UK 2026","description":"Side-by-side comparison of SumUp vs White Label Loyalty. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/170673/212226/sumup-air/vs/white-label-loyalty-platform","about":[{"@id":"https://www.capterra.co.uk/software/170673/sumup-air#software"},{"@id":"https://www.capterra.co.uk/software/212226/white-label-loyalty-platform#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/170673/212226/sumup-air/vs/white-label-loyalty-platform#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/170673/212226/sumup-air/vs/white-label-loyalty-platform#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"SumUp","description":"SumUp is a financial technology company that provides payment processing and point-of-sale solutions for small businesses. Its platform includes tools for order management, inventory tracking, and sales reporting, all accessible through a centralized app interface. SumUp supports a range of transaction methods, including card readers, invoicing, and self-service kiosks. The solution offers transparent pricing with no administrative or renewal fees. SumUp Connect includes customer loyalty capabilities that enable businesses to engage repeat customers through rewards and incentives. By combining payment acceptance, POS functionality, and customer engagement tools, SumUp helps small businesses streamline operations and manage transactions more efficiently.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e3dbbca5-ee3a-4675-b060-46858247c8dd.png","url":"https://www.capterra.co.uk/software/170673/sumup-air","@id":"https://www.capterra.co.uk/software/170673/sumup-air#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":1470,"ratingValue":4.5},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Android, Platform ios, Platform ipad"},{"name":"White Label Loyalty","description":"White Label Loyalty rewards any customer action - purchases, referrals, reviews, social activity, or any event you define. Missions, challenges, and leaderboards keep customers coming back. Clients see a 50%+ increase in customer lifetime value.\n\nUse just the API to plug loyalty into your existing product, or let us deliver the full solution - branded front-end included. We typically go live in 4 to 12 weeks, unmatched for enterprise.\n\nEvery interaction builds first-party data you own. SOC2 and GDPR compliant, with enterprise-grade security throughout.\n\nBrands like PepsiCo, Burger King, Unilever, BAT, AkzoNobel, and NerdWallet trust us to run their loyalty programmes - across Financial Services, Manufacturing, Consumer Goods, and 20+ other industries worldwide. 66M+ loyalty events processed and counting.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/eaffb74d-a256-4f44-971d-08206a93f706.png","url":"https://www.capterra.co.uk/software/212226/white-label-loyalty-platform","@id":"https://www.capterra.co.uk/software/212226/white-label-loyalty-platform#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":16,"ratingValue":4.8},"offers":{"price":"1999","@type":"Offer","priceCurrency":"GBP"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.co.uk/compare/170673/212226/sumup-air/vs/white-label-loyalty-platform#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Payment Processing Software","position":2,"item":"/directory/30232/payment-processing/software","@type":"ListItem"},{"name":"SumUp vs White Label Loyalty","position":3,"item":"https://www.capterra.co.uk/compare/170673/212226/sumup-air/vs/white-label-loyalty-platform","@type":"ListItem"}]}]}
</script>