---
description: Side-by-side comparison of SumUp vs White Label Loyalty. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SumUp vs White Label Loyalty Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Payment Processing Software](/directory/30232/payment-processing/software) > [SumUp \<span\>vs\</span\> White Label Loyalty](https://www.capterra.co.uk/compare/170673/212226/sumup-air/vs/white-label-loyalty-platform)

# Compare SumUp vs White Label Loyalty

Canonical: https://www.capterra.co.uk/compare/170673/212226/sumup-air/vs/white-label-loyalty-platform

> Detailed comparison between SumUp and White Label Loyalty. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | SumUp | White Label Loyalty |
| **Overall rating** | 4.5/5 | 4.8/5 |
| **Total Reviews** | 1470 | 16 |
| **Starting Price** | US$99.00 | £1,999.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### SumUp

SumUp is used by coffee shops, tea houses, dessert and bakery establishments, fast casual restaurants, boutiques, barbershops, salons, and retail stores.

### White Label Loyalty

Our loyalty platform serves mid-size and enterprise clients with any business use case in any industry. We have served brands from B2B, B2C, and B2B2C across the world, delivering tailored solutions.

## Key features

### SumUp

- API
- CRM
- Campaign Planning
- Customer Activity Tracking
- Customer Database
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Discount Management
- Email Management
- Engagement Tracking
- Loyalty Cards
- Membership Management
- Multi-Channel Communication
- Performance Metrics
- Point of Sale (POS)
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- SMS Marketing

### White Label Loyalty

- API
- CRM
- Campaign Planning
- Customer Activity Tracking
- Customer Database
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Discount Management
- Email Management
- Engagement Tracking
- Loyalty Cards
- Membership Management
- Multi-Channel Communication
- Performance Metrics
- Point of Sale (POS)
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- SMS Marketing

## Links

- [View SumUp Profile](https://www.capterra.co.uk/software/170673/sumup-air)
- [View White Label Loyalty Profile](https://www.capterra.co.uk/software/212226/white-label-loyalty-platform)
- [View Original Comparison](https://www.capterra.co.uk/compare/170673/212226/sumup-air/vs/white-label-loyalty-platform)

-----

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