---
description: Side-by-side comparison of SumUp vs Easy Loyalty & Rewards. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SumUp vs Easy Loyalty & Rewards Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Experience Software](/directory/30671/customer-experience/software) > [SumUp \<span\>vs\</span\> Easy Loyalty & Rewards](https://www.capterra.co.uk/compare/170673/1078544/sumup-air/vs/Easy-Loyalty-Rewards)

# Compare SumUp vs Easy Loyalty & Rewards

Canonical: https://www.capterra.co.uk/compare/170673/1078544/sumup-air/vs/Easy-Loyalty-Rewards

> Detailed comparison between SumUp and Easy Loyalty & Rewards. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | SumUp | Easy Loyalty & Rewards |
| **Overall rating** | 4.5/5 | - |
| **Total Reviews** | 1470 | 0 |
| **Starting Price** | US$99.00 | US$0.00 |
| **Free Trial** | No | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online |

## Best for

### SumUp

SumUp is used by coffee shops, tea houses, dessert and bakery establishments, fast casual restaurants, boutiques, barbershops, salons, and retail stores.

### Easy Loyalty & Rewards

Shopify merchants, small to mid-sized eCommerce businesses, and D2C brands looking to boost retention, repeat sales, and customer loyalty.

## Key features

### SumUp

- API
- Activity Dashboard
- Customer Database
- Customer History
- Customer Profiles
- Customer Surveys
- Discount Management
- Email Marketing
- Gamification
- Gift Card Management
- Loyalty Cards
- Member Portal
- Membership Management
- Multi-Campaign
- Performance Metrics
- Point of Sale (POS)
- Rewards Management
- SMS Marketing
- Social Promotion
- eCommerce Management

### Easy Loyalty & Rewards

- API
- Activity Dashboard
- Customer Database
- Customer History
- Customer Profiles
- Customer Surveys
- Discount Management
- Email Marketing
- Gamification
- Gift Card Management
- Loyalty Cards
- Member Portal
- Membership Management
- Multi-Campaign
- Performance Metrics
- Point of Sale (POS)
- Rewards Management
- SMS Marketing
- Social Promotion
- eCommerce Management

## Links

- [View SumUp Profile](https://www.capterra.co.uk/software/170673/sumup-air)
- [View Easy Loyalty & Rewards Profile](https://www.capterra.co.uk/software/1078544/Easy-Loyalty-Rewards)
- [View Original Comparison](https://www.capterra.co.uk/compare/170673/1078544/sumup-air/vs/Easy-Loyalty-Rewards)

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