---
description: Side-by-side comparison of Smile.io vs Guusto. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Smile.io vs Guusto Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Smile.io \<span\>vs\</span\> Guusto](https://www.capterra.co.uk/compare/169446/186209/smile-io/vs/guusto)

# Compare Smile.io vs Guusto

Canonical: https://www.capterra.co.uk/compare/169446/186209/smile-io/vs/guusto

> Detailed comparison between Smile.io and Guusto. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Smile.io | Guusto |
| **Overall rating** | 4.9/5 | 4.9/5 |
| **Total Reviews** | 67 | 3468 |
| **Starting Price** | US$199.00 | US$4.80 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Smile.io

Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again.

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

## Key features

### Smile.io

- API
- Activity Dashboard
- Alerts/Notifications
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Dashboard
- Discount Management
- Gamification
- Loyalty Program
- Performance Metrics
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Third-Party Integrations

### Guusto

- AI/Machine Learning
- API
- Activity Dashboard
- Alerts/Notifications
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Gamification
- Loyalty Cards
- Loyalty Program
- Performance Metrics
- Referral Tracking
- Reminders
- Reporting/Analytics
- Rewards Management
- Third-Party Integrations
- eCards

## Links

- [View Smile.io Profile](https://www.capterra.co.uk/software/169446/smile-io)
- [View Guusto Profile](https://www.capterra.co.uk/software/186209/guusto)
- [View Original Comparison](https://www.capterra.co.uk/compare/169446/186209/smile-io/vs/guusto)

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