---
description: Side-by-side comparison of Smile.io vs Loyale. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Smile.io vs Loyale Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Smile.io \<span\>vs\</span\> Loyale](https://www.capterra.co.uk/compare/169446/1018635/smile-io/vs/loyale)

# Compare Smile.io vs Loyale

Canonical: https://www.capterra.co.uk/compare/169446/1018635/smile-io/vs/loyale

> Detailed comparison between Smile.io and Loyale. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Smile.io | Loyale |
| **Overall rating** | 4.9/5 | 4.5/5 |
| **Total Reviews** | 67 | 4 |
| **Starting Price** | US$199.00 | €70.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### Smile.io

Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again.

### Loyale

Great for businesses of all sizes, from individual to large multi-outlet or multi-brand enterprises. Loyale adds value to companies within any industry, whether they are offering services or products.

## Key features

### Smile.io

- API
- Activity Dashboard
- Customer Activity Tracking
- Customer Profiles
- Customisable Templates
- Dashboard
- Discount Management
- Email Marketing
- Gamification
- Loyalty Program
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Referral Tracking
- Rewards Management
- Transaction History
- eCommerce Management

### Loyale

- API
- Activity Dashboard
- Campaign Planning
- Customer Activity Tracking
- Customer Profiles
- Discount Management
- Email Marketing
- Gamification
- Loyalty Cards
- Loyalty Program
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Referral Tracking
- Rewards Management
- Survey/Poll Management
- Transaction History

## Links

- [View Smile.io Profile](https://www.capterra.co.uk/software/169446/smile-io)
- [View Loyale Profile](https://www.capterra.co.uk/software/1018635/loyale)
- [View Original Comparison](https://www.capterra.co.uk/compare/169446/1018635/smile-io/vs/loyale)

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