---
description: Side-by-side comparison of Cognism vs D&B Hoovers. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Cognism vs D&B Hoovers Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Intelligence Tools](/directory/34275/sales-intelligence/software) > [Cognism \<span\>vs\</span\> D\&B Hoovers](https://www.capterra.co.uk/compare/169083/1014093/cognism/vs/db-hoovers)

# Compare Cognism vs D\&B Hoovers

Canonical: https://www.capterra.co.uk/compare/169083/1014093/cognism/vs/db-hoovers

> Detailed comparison between Cognism and D\&B Hoovers. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Cognism | D\&B Hoovers |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 256 | 56 |
| **Starting Price** | US$1,000.00 | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Cognism

Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline.

### D\&B Hoovers

B2B sales and marketing teams in companies of all sizes (from small to enterprise level).

## Key features

### Cognism

- Activity Dashboard
- Alerts/Notifications
- CRM
- Contact Database
- Customer Segmentation
- Data Enrichment
- Data Import/Export
- Data Integration
- Deal Management
- Event Triggered Actions
- Lead Capture
- Lead Management
- Lead Qualification
- Lead Segmentation
- Match & Merge
- Prospecting Tools
- Real-Time Data
- Search/Filter
- Third-Party Integrations

### D\&B Hoovers

- Activity Dashboard
- Alerts/Notifications
- CRM
- Contact Database
- Customer Segmentation
- Customisable Templates
- Data Import/Export
- Event Triggered Actions
- Lead Capture
- Lead Management
- Lead Qualification
- Lead Segmentation
- Prospecting Tools
- Search/Filter
- Third-Party Integrations

## Links

- [View Cognism Profile](https://www.capterra.co.uk/software/169083/cognism)
- [View D\&B Hoovers Profile](https://www.capterra.co.uk/software/1014093/db-hoovers)
- [View Original Comparison](https://www.capterra.co.uk/compare/169083/1014093/cognism/vs/db-hoovers)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Cognism vs D&amp;B Hoovers Comparison - Capterra UK 2026","description":"Side-by-side comparison of Cognism vs D&B Hoovers. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/169083/1014093/cognism/vs/db-hoovers","about":[{"@id":"https://www.capterra.co.uk/software/169083/cognism#software"},{"@id":"https://www.capterra.co.uk/software/1014093/db-hoovers#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/169083/1014093/cognism/vs/db-hoovers#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/169083/1014093/cognism/vs/db-hoovers#webpage","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"Cognism","description":"Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. \n\nMost data looks fine until you try to use it. Contacts change roles. Numbers don’t connect. Prospecting turns into guesswork. \n\n Cognism replaces that guesswork with data you can act on. Find the right people, reach them with confidence, and focus on conversations that move deals forward. \n\n Our approach is simple: data fluency. Clear, precise, and built to reflect how real go-to-market teams actually work. \n\n Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline, without the noise.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2edea109-61d9-4c7e-80dd-f5e18532a690.png","url":"https://www.capterra.co.uk/software/169083/cognism","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/169083/cognism#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":256,"ratingValue":4.7},"offers":{"price":"1000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"D&B Hoovers","description":"D&amp;B Hoovers combines validated business records from 30,000 sources in 190 countries with an intuitive, dynamic user interface in order to help customers put the best sales intelligence data in the hands of sellers at the point of interaction. It helps you to get in the door faster by identifying the most relevant and current sales opportunities to act on.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d1d285af-0929-40db-8064-69df4e907070.png","url":"https://www.capterra.co.uk/software/1014093/db-hoovers","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/1014093/db-hoovers#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":56,"ratingValue":4.4},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Sales Intelligence Tools","position":2,"item":"/directory/34275/sales-intelligence/software","@type":"ListItem"},{"name":"Cognism vs D&B Hoovers","position":3,"item":"https://www.capterra.co.uk/compare/169083/1014093/cognism/vs/db-hoovers","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/169083/1014093/cognism/vs/db-hoovers#breadcrumblist"}]}
</script>