---
description: Side-by-side comparison of Looker vs Dreamdata. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Looker vs Dreamdata Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [KPI Software](/directory/32626/kpi/software) > [Looker \<span\>vs\</span\> Dreamdata](https://www.capterra.co.uk/compare/169053/197705/looker/vs/dreamdata-io)

# Compare Looker vs Dreamdata

Canonical: https://www.capterra.co.uk/compare/169053/197705/looker/vs/dreamdata-io

> Detailed comparison between Looker and Dreamdata. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Looker | Dreamdata |
| **Overall rating** | 4.5/5 | 4.8/5 |
| **Total Reviews** | 282 | 55 |
| **Starting Price** | US$2,000.00 | US$750.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

### Dreamdata

Dreamdata is a B2B Activation and Attribution platform for B2B companies with long sales cycles, multiple stakeholders involved in deals, and traction from digital channels.

## Key features

### Looker

- AI/Machine Learning
- API
- Activity Tracking
- Ad hoc Reporting
- Attribution Modeling
- Cross Channel Attribution
- Dashboard
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Multi-Touch Attribution
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Single Sign On
- Site Search Tracking

### Dreamdata

- AI/Machine Learning
- API
- Activity Tracking
- Ad hoc Reporting
- Attribution Modeling
- Cross Channel Attribution
- Dashboard
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Multi-Touch Attribution
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Single Sign On
- Site Search Tracking

## Links

- [View Looker Profile](https://www.capterra.co.uk/software/169053/looker)
- [View Dreamdata Profile](https://www.capterra.co.uk/software/197705/dreamdata-io)
- [View Original Comparison](https://www.capterra.co.uk/compare/169053/197705/looker/vs/dreamdata-io)

-----

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