---
description: Side-by-side comparison of Looker vs TraceDock. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Looker vs TraceDock Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [KPI Software](/directory/32626/kpi/software) > [Looker \<span\>vs\</span\> TraceDock](https://www.capterra.co.uk/compare/169053/1033069/looker/vs/tracedock)

# Compare Looker vs TraceDock

Canonical: https://www.capterra.co.uk/compare/169053/1033069/looker/vs/tracedock

> Detailed comparison between Looker and TraceDock. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Looker | TraceDock |
| **Overall rating** | 4.5/5 | - |
| **Total Reviews** | 282 | 0 |
| **Starting Price** | US$2,000.00 | €99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

### TraceDock

Performance and data-driven eCommerce companies and services operating in retail, travel, insurance, recruitment, and education. Marketing agencies that serve these companies.

## Key features

### Looker

- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Attribution Modeling
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Dashboard
- Data Capture and Transfer
- Data Extraction
- Data Synchronisation
- Multi-Channel Attribution
- Multi-Touch Attribution
- Real-Time Analytics
- Real-Time Data
- Regression Analysis
- Reporting & Statistics
- User Interaction Tracking
- Website Analytics

### TraceDock

- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Attribution Modeling
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Dashboard
- Data Capture and Transfer
- Data Extraction
- Data Synchronisation
- Multi-Channel Attribution
- Multi-Touch Attribution
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- User Interaction Tracking
- Website Analytics

## Links

- [View Looker Profile](https://www.capterra.co.uk/software/169053/looker)
- [View TraceDock Profile](https://www.capterra.co.uk/software/1033069/tracedock)
- [View Original Comparison](https://www.capterra.co.uk/compare/169053/1033069/looker/vs/tracedock)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Looker vs TraceDock Comparison - Capterra UK 2026","description":"Side-by-side comparison of Looker vs TraceDock. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/169053/1033069/looker/vs/tracedock","about":[{"@id":"https://www.capterra.co.uk/software/169053/looker#software"},{"@id":"https://www.capterra.co.uk/software/1033069/tracedock#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/169053/1033069/looker/vs/tracedock#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/169053/1033069/looker/vs/tracedock#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Looker","description":"Looker is a business intelligence platform that helps organizations explore data, build analytics applications, and share insights in real time. It features a semantic modeling layer for curating and governing business metrics, ensuring consistent results. Conversational analytics powered by Google's Gemini models allow users to ask data questions in natural language, making analytics accessible to those with limited technical skills. Looker's API-first architecture enables dashboards to be embedded into applications and supports custom data experiences beyond traditional reporting. The platform integrates with Google Cloud for single sign-on, private networking, and BigQuery compatibility. Users can analyze both governed and unmodeled data through interactive dashboards with real-time exploration, filtering, and drill-down capabilities. Looker extensions connect with Vertex AI to enable custom AI workflows within the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/890bddb8-e190-47da-a264-4058e5c349d6.png","url":"https://www.capterra.co.uk/software/169053/looker","@id":"https://www.capterra.co.uk/software/169053/looker#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":282},"offers":{"price":"2000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Linux on premise, Android, Platform ios"},{"name":"TraceDock","description":"TraceDock is a first-party data collection software, allowing you to attribute all transactions to the proper channels and campaigns while preserving your consumers’ privacy. Due to ad blockers, browsers with tracking prevention, and privacy legislation, marketers are missing up to 30% of their data in Google Analytics and Meta Ads Manager. With TraceDock, you get complete insights on returning visitors, customer journeys, and revenue to improve your marketing strategy and increase online sales.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/99f67da8-7baa-48b7-987e-19548ac366ac.png","url":"https://www.capterra.co.uk/software/1033069/tracedock","@id":"https://www.capterra.co.uk/software/1033069/tracedock#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"99","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/169053/1033069/looker/vs/tracedock#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"KPI Software","position":2,"item":"/directory/32626/kpi/software","@type":"ListItem"},{"name":"Looker vs TraceDock","position":3,"item":"https://www.capterra.co.uk/compare/169053/1033069/looker/vs/tracedock","@type":"ListItem"}]}]}
</script>