---
description: Side-by-side comparison of Lotame vs Virtual Data Platform. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Lotame vs Virtual Data Platform Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/31003/data-management/software) > [Lotame \<span\>vs\</span\> Virtual Data Platform](https://www.capterra.co.uk/compare/168536/1071174/lotame/vs/Virtual-Data-Platform)

# Compare Lotame vs Virtual Data Platform

Canonical: https://www.capterra.co.uk/compare/168536/1071174/lotame/vs/Virtual-Data-Platform

> Detailed comparison between Lotame and Virtual Data Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Lotame | Virtual Data Platform |
| **Overall rating** | 4.5/5 | 5.0/5 |
| **Total Reviews** | 30 | 2 |
| **Starting Price** | US$1.00 | €129.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) | Email/Help Desk |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Documentation |

## Best for

### Lotame

Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

### Virtual Data Platform

Medium and large enterprises that manage data within a diverse system landscape with a primary focus on, but not limited to, the DACH region.

## Key features

### Lotame

- API
- Advertising Management
- Audience Targeting
- Behaviour Tracking
- Behavioural Analytics
- Campaign Management
- Campaign Segmentation
- Competitive Analysis
- Customer Database
- Customer Segmentation
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Information Governance
- Reporting/Analytics

### Virtual Data Platform

- Audit Management
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Information Governance
- Reporting/Analytics

## Links

- [View Lotame Profile](https://www.capterra.co.uk/software/168536/lotame)
- [View Virtual Data Platform Profile](https://www.capterra.co.uk/software/1071174/Virtual-Data-Platform)
- [View Original Comparison](https://www.capterra.co.uk/compare/168536/1071174/lotame/vs/Virtual-Data-Platform)

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