---
description: Side-by-side comparison of Lotame vs Salesforce Data Cloud. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Lotame vs Salesforce Data Cloud Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/31003/data-management/software) > [Lotame \<span\>vs\</span\> Salesforce Data Cloud](https://www.capterra.co.uk/compare/168536/1055120/lotame/vs/salesforce-data-cloud)

# Compare Lotame vs Salesforce Data Cloud

Canonical: https://www.capterra.co.uk/compare/168536/1055120/lotame/vs/salesforce-data-cloud

> Detailed comparison between Lotame and Salesforce Data Cloud. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Lotame | Salesforce Data Cloud |
| **Overall rating** | 4.5/5 | 4.1/5 |
| **Total Reviews** | 30 | 9 |
| **Starting Price** | US$1.00 | - |
| **Free Trial** | - | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Documentation, Videos |

## Best for

### Lotame

Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

### Salesforce Data Cloud

Sales, Marketing, and Service teams, and customers

## Key features

### Lotame

- API
- Audience Targeting
- Campaign Management
- Customer Segmentation
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Data Visualisation
- Engagement Tracking
- Master Data Management
- Performance Management
- Reporting/Analytics

### Salesforce Data Cloud

- AI/Machine Learning
- Audience Targeting
- Campaign Management
- Customer Segmentation
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Data Visualisation
- Lead Management
- Reporting/Analytics
- Segmentation

## Links

- [View Lotame Profile](https://www.capterra.co.uk/software/168536/lotame)
- [View Salesforce Data Cloud Profile](https://www.capterra.co.uk/software/1055120/salesforce-data-cloud)
- [View Original Comparison](https://www.capterra.co.uk/compare/168536/1055120/lotame/vs/salesforce-data-cloud)

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