---
description: Side-by-side comparison of LiveRamp vs Google Analytics 360. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: LiveRamp vs Google Analytics 360 Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Data Platforms (CDP)](/directory/31334/customer-data-platform/software) > [LiveRamp \<span\>vs\</span\> Google Analytics 360](https://www.capterra.co.uk/compare/168533/177042/liveramp/vs/google-analytics)

# Compare LiveRamp vs Google Analytics 360

Canonical: https://www.capterra.co.uk/compare/168533/177042/liveramp/vs/google-analytics

> Detailed comparison between LiveRamp and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | LiveRamp | Google Analytics 360 |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 5 | 8089 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | - | Webinars, Documentation, Videos |

## Best for

### LiveRamp

LiveRamp seamlessly unites data across advertisers, platforms, publishers, and data providers to unlock deep insights, deliver transformational consumer experiences, and drive measurable growth.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### LiveRamp

- API
- Campaign Management
- Collaboration Tools
- Customer Database
- Customer Segmentation
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Integration
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

### Google Analytics 360

- API
- Campaign Management
- Collaboration Tools
- Customer Database
- Customer Segmentation
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Integration
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

## Links

- [View LiveRamp Profile](https://www.capterra.co.uk/software/168533/liveramp)
- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.co.uk/compare/168533/177042/liveramp/vs/google-analytics)

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