---
description: Side-by-side comparison of Branch Metrics vs Microsoft Power BI. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Branch Metrics vs Microsoft Power BI Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Branch Metrics \<span\>vs\</span\> Microsoft Power BI](https://www.capterra.co.uk/compare/167545/176586/branch/vs/power-bi)

# Compare Branch Metrics vs Microsoft Power BI

Canonical: https://www.capterra.co.uk/compare/167545/176586/branch/vs/power-bi

> Detailed comparison between Branch Metrics and Microsoft Power BI. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Branch Metrics | Microsoft Power BI |
| **Overall rating** | 4.1/5 | 4.6/5 |
| **Total Reviews** | 22 | 1870 |
| **Starting Price** | - | US$10.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (Desktop), Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Branch Metrics

Branch is the \#1 attribution solution in Shopping, Travel, Business, Medical, News, Lifestyle, Food \&amp; Drink and is used by more than 50% of the top 200 apps outside gaming.

### Microsoft Power BI

Power BI is used by data analysts, business intelligence professionals, data engineers, finance departments, and enterprise organizations.

## Key features

### Branch Metrics

- API
- Activity Dashboard
- Activity Tracking
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Data Import/Export
- Data Visualisation
- Keyword Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Visitor Tracking

### Microsoft Power BI

- AI/Machine Learning
- API
- Activity Dashboard
- Ad hoc Reporting
- Dashboard
- Data Import/Export
- Data Visualisation
- High Volume Processing
- Integration into Third Party Applications
- KPI Monitoring
- Monitoring
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics

## Links

- [View Branch Metrics Profile](https://www.capterra.co.uk/software/167545/branch)
- [View Microsoft Power BI Profile](https://www.capterra.co.uk/software/176586/power-bi)
- [View Original Comparison](https://www.capterra.co.uk/compare/167545/176586/branch/vs/power-bi)

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