---
description: Side-by-side comparison of Iconosquare vs Metricool. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Iconosquare vs Metricool Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Social Media Management Tools](/directory/30939/social-media-management/software) > [Iconosquare \<span\>vs\</span\> Metricool](https://www.capterra.co.uk/compare/166110/203702/iconosquare/vs/metricool)

# Compare Iconosquare vs Metricool

Canonical: https://www.capterra.co.uk/compare/166110/203702/iconosquare/vs/metricool

> Detailed comparison between Iconosquare and Metricool. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Iconosquare | Metricool |
| **Overall rating** | 4.4/5 | 4.4/5 |
| **Total Reviews** | 69 | 97 |
| **Starting Price** | €33.00 | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Iconosquare

Social Media Marketers working for Major Brands, Multi-site Businesses, Franchises and Marketing Agencies.

### Metricool

Social media managers, marketing agencies, and small-to-midsize businesses managing multiple brands or clients. Ideal for data-driven marketers who need analytics, client reporting and ad tracking.

## Key features

### Iconosquare

- API
- Activity Tracking
- Automated Publishing
- Brand Tracking
- Campaign Scheduling
- Content Management
- Customer Engagement
- Customisable Branding
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Multi-Channel Management
- Performance Metrics
- Post Scheduling
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Social Media Integration

### Metricool

- API
- Activity Tracking
- Automated Publishing
- Brand Tracking
- Campaign Scheduling
- Content Management
- Customer Engagement
- Customisable Branding
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Multi-Channel Management
- Performance Metrics
- Post Scheduling
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Social Media Integration

## Links

- [View Iconosquare Profile](https://www.capterra.co.uk/software/166110/iconosquare)
- [View Metricool Profile](https://www.capterra.co.uk/software/203702/metricool)
- [View Original Comparison](https://www.capterra.co.uk/compare/166110/203702/iconosquare/vs/metricool)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Iconosquare vs Metricool Comparison - Capterra UK 2026","description":"Side-by-side comparison of Iconosquare vs Metricool. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/166110/203702/iconosquare/vs/metricool","about":[{"@id":"https://www.capterra.co.uk/software/166110/iconosquare#software"},{"@id":"https://www.capterra.co.uk/software/203702/metricool#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/166110/203702/iconosquare/vs/metricool#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/166110/203702/iconosquare/vs/metricool#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Iconosquare","description":"Iconosquare is a leading social media analytics and management platform built for businesses, marketers, and agencies who want to grow across Instagram, Facebook, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, and Threads. From one intuitive dashboard, you can access powerful analytics to measure engagement, reach, follower growth, and content performance. Plan, schedule, and automatically publish posts and stories to stay consistent across channels. Generate customizable reports to showcase results, monitor competitors to refine strategy, and track industry benchmarks. Iconosquare also makes it easy to engage with your audience, manage comments and messages, and collaborate with teams more efficiently. Whether your goal is to optimize content, boost ROI, or scale your brand presence, Iconosquare delivers the insights and tools you need to simplify social media management, make smarter decisions, and achieve measurable growth online.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0453c75e-c718-43e6-9e91-771f0febf62c.jpeg","url":"https://www.capterra.co.uk/software/166110/iconosquare","@id":"https://www.capterra.co.uk/software/166110/iconosquare#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":69,"ratingValue":4.4},"offers":{"price":"33","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Metricool","description":"Metricool is an all-in-one social media management and analytics platform used by over 2 million professionals, agencies, and brands. Plan, schedule, and publish content across Instagram, Facebook, TikTok, LinkedIn, YouTube, X (Twitter), Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one calendar.\n\nTrack performance with in-depth analytics, competitor analysis, and customizable client reports you can automate and white-label. Manage Meta, Google, and TikTok Ads alongside your organic content in the same dashboard. Collaborate with teams and clients through approval workflows and role management. Connect Claude, ChatGPT, or Gemini directly to your account via the Metricool MCP to query metrics and schedule posts in plain language.\n\nPricing is based on brands, not users, with a free-forever plan and paid tiers from $20/month. Built for social media managers, agencies, and marketing teams.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e6298379-0b3a-483d-808b-b26f4bc60ad5.webp","url":"https://www.capterra.co.uk/software/203702/metricool","@id":"https://www.capterra.co.uk/software/203702/metricool#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":97,"ratingValue":4.4},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.co.uk/compare/166110/203702/iconosquare/vs/metricool#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Management Tools","position":2,"item":"/directory/30939/social-media-management/software","@type":"ListItem"},{"name":"Iconosquare vs Metricool","position":3,"item":"https://www.capterra.co.uk/compare/166110/203702/iconosquare/vs/metricool","@type":"ListItem"}]}]}
</script>