---
description: Side-by-side comparison of ipapi vs SegMetrics. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ipapi vs SegMetrics Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [ipapi \<span\>vs\</span\> SegMetrics](https://www.capterra.co.uk/compare/165222/206769/ipapi/vs/segmetrics)

# Compare ipapi vs SegMetrics

Canonical: https://www.capterra.co.uk/compare/165222/206769/ipapi/vs/segmetrics

> Detailed comparison between ipapi and SegMetrics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ipapi | SegMetrics |
| **Overall rating** | 4.6/5 | 4.8/5 |
| **Total Reviews** | 11 | 8 |
| **Starting Price** | US$12.00 | US$27.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### ipapi

\- E-commerce&#10;- Logistics&#10;- Customer Support&#10;- Advertising &#10;- Web design studios&#10;- Travel \&amp; Hospitality&#10;- Location Intelligence&#10;- Mapping

### SegMetrics

Digital Marketers \&amp; agencies working in SaaS, Infoproducts, E-Commerce or sales.

## Key features

### ipapi

- Campaign Management
- Conversion Tracking
- Goal Setting/Tracking
- Keyword Tracking
- Multiple Site Management
- Pageview Tracking
- Referral Tracking
- Search/Filter
- User Interaction Tracking
- Visitor Tracking

### SegMetrics

- Ad hoc Reporting
- Attribution Modeling
- Campaign Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customisable Templates
- Dashboard
- Engagement Tracking
- Goal Setting/Tracking
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multiple Site Management
- Pageview Tracking
- Referral Tracking
- Search/Filter
- Site Search Tracking
- User Interaction Tracking
- Visitor Tracking

## Links

- [View ipapi Profile](https://www.capterra.co.uk/software/165222/ipapi)
- [View SegMetrics Profile](https://www.capterra.co.uk/software/206769/segmetrics)
- [View Original Comparison](https://www.capterra.co.uk/compare/165222/206769/ipapi/vs/segmetrics)

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