---
description: Side-by-side comparison of Mouseflow vs Matomo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mouseflow vs Matomo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Heatmap Software](/directory/30977/heatmap/software) > [Mouseflow \<span\>vs\</span\> Matomo](https://www.capterra.co.uk/compare/163517/182627/mouseflow/vs/matomo-analytics)

# Compare Mouseflow vs Matomo

Canonical: https://www.capterra.co.uk/compare/163517/182627/mouseflow/vs/matomo-analytics

> Detailed comparison between Mouseflow and Matomo. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mouseflow | Matomo |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 122 | 62 |
| **Starting Price** | US$31.00 | US$9.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Documentation, Videos |

## Best for

### Mouseflow

Mouseflow is perfect for UX professionals, Product Managers, Digital Marketers, startups, small businesses, and enterprises that are looking to improve their website experiences and conversions.

### Matomo

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

## Key features

### Mouseflow

- API
- Campaign Management
- Conversion Tracking
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- For Websites
- Heatmaps
- Keyword Tracking
- Multiple Site Management
- Performance Metrics
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Time on Site Tracking
- Visual Analytics
- Website Analytics

### Matomo

- API
- Campaign Management
- Conversion Tracking
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- For Websites
- Heatmaps
- Keyword Tracking
- Multiple Site Management
- Performance Metrics
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Time on Site Tracking
- Visual Analytics
- Website Analytics

## Links

- [View Mouseflow Profile](https://www.capterra.co.uk/software/163517/mouseflow)
- [View Matomo Profile](https://www.capterra.co.uk/software/182627/matomo-analytics)
- [View Original Comparison](https://www.capterra.co.uk/compare/163517/182627/mouseflow/vs/matomo-analytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mouseflow vs Matomo Comparison - Capterra UK 2026","description":"Side-by-side comparison of Mouseflow vs Matomo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/163517/182627/mouseflow/vs/matomo-analytics","about":[{"@id":"https://www.capterra.co.uk/software/163517/mouseflow#software"},{"@id":"https://www.capterra.co.uk/software/182627/matomo-analytics#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/163517/182627/mouseflow/vs/matomo-analytics#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/163517/182627/mouseflow/vs/matomo-analytics#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Mouseflow","description":"Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions. \n\nWith Mouseflow, you can find answers that traditional analytics tools can't by allowing you to watch your website visitors' sessions, build 6 types of heatmaps for all your pages automatically, set up funnels to watch where and why your visitors drop, use form analytics to improve your lead generation, and launch feedback campaigns to learn more about your visitors.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ed609d6b-8090-4042-84b1-c6e7bad17518.png","url":"https://www.capterra.co.uk/software/163517/mouseflow","@id":"https://www.capterra.co.uk/software/163517/mouseflow#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":122},"offers":{"price":"31","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Android, Platform ios, Platform ipad"},{"name":"Matomo","description":"Matomo is the leading open-source web analytics solution that gives you 100% data ownership.\n\nMake more informed decisions and enhance your customer experience while ensuring GDPR compliance, data privacy and ownership. \n\nMatomo is the trusted solution for over 1.5 million websites globally. \n\nGain peace of mind with a GDPR-compliant web analytics solution that delivers 100% accurate data.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6037c4b8-d1c4-4136-a6a9-2b60814fe9a3.png","url":"https://www.capterra.co.uk/software/182627/matomo-analytics","@id":"https://www.capterra.co.uk/software/182627/matomo-analytics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":62},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"@id":"https://www.capterra.co.uk/compare/163517/182627/mouseflow/vs/matomo-analytics#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Heatmap Software","position":2,"item":"/directory/30977/heatmap/software","@type":"ListItem"},{"name":"Mouseflow vs Matomo","position":3,"item":"https://www.capterra.co.uk/compare/163517/182627/mouseflow/vs/matomo-analytics","@type":"ListItem"}]}]}
</script>
