---
description: Side-by-side comparison of Hotjar vs Selligent. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hotjar vs Selligent Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [Hotjar \<span\>vs\</span\> Selligent](https://www.capterra.co.uk/compare/163516/164255/hotjar/vs/selligent)

# Compare Hotjar vs Selligent

Canonical: https://www.capterra.co.uk/compare/163516/164255/hotjar/vs/selligent

> Detailed comparison between Hotjar and Selligent. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hotjar | Selligent |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 539 | 15 |
| **Starting Price** | US$39.00 | €0.01 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

### Selligent

Selligent works with B2C relationship marketers in nearly every industry, but with strong representation in Retail, Entertainment, Travel \&amp; Hospitality, Publishing \&amp; Finance.

## Key features

### Hotjar

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Behavior Analytics
- Communication Management
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Engagement Tracking
- Monitoring
- Multi-Channel Communication
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Template Management
- Visual Analytics

### Selligent

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Behavior Analytics
- Communication Management
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Engagement Tracking
- Monitoring
- Multi-Channel Communication
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Template Management
- Visual Analytics

## Links

- [View Hotjar Profile](https://www.capterra.co.uk/software/163516/hotjar)
- [View Selligent Profile](https://www.capterra.co.uk/software/164255/selligent)
- [View Original Comparison](https://www.capterra.co.uk/compare/163516/164255/hotjar/vs/selligent)

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