---
description: Side-by-side comparison of Hotjar vs Google Optimize. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hotjar vs Google Optimize Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [Hotjar \<span\>vs\</span\> Google Optimize](https://www.capterra.co.uk/compare/163516/1025309/hotjar/vs/google-optimize)

# Compare Hotjar vs Google Optimize

Canonical: https://www.capterra.co.uk/compare/163516/1025309/hotjar/vs/google-optimize

> Detailed comparison between Hotjar and Google Optimize. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hotjar | Google Optimize |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 541 | 16 |
| **Starting Price** | US$39.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

### Google Optimize

Google Optimize is for all business users with websites. Suitable for all online businesses, including digital retailers, virtual service providers, marketers, and other traditional web enterprises.

## Key features

### Hotjar

- A/B Testing
- Access Controls/Permissions
- Activity Dashboard
- Audience Targeting
- Conversion Rate Optimisation
- Conversion Tracking
- Customisable Templates
- Data Visualisation
- Engagement Tracking
- Geotargeting
- KPI Monitoring
- Monitoring
- Real-Time Data
- Reporting/Analytics
- Statistical Analysis
- Survey/Poll Management
- Video Support
- Visitor Tracking
- Visual Analytics

### Google Optimize

- A/B Testing
- Access Controls/Permissions
- Activity Dashboard
- Audience Targeting
- Conversion Rate Optimisation
- Conversion Tracking
- Data Visualisation
- Engagement Tracking
- Geotargeting
- Real-Time Data
- Reporting/Analytics
- Split Testing
- Statistical Analysis
- Visual Analytics

## Links

- [View Hotjar Profile](https://www.capterra.co.uk/software/163516/hotjar)
- [View Google Optimize Profile](https://www.capterra.co.uk/software/1025309/google-optimize)
- [View Original Comparison](https://www.capterra.co.uk/compare/163516/1025309/hotjar/vs/google-optimize)

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