---
description: Side-by-side comparison of Hive9 vs Planful for Marketing. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hive9 vs Planful for Marketing Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Planning Software](/directory/30964/marketing-planning/software) > [Hive9 \<span\>vs\</span\> Planful for Marketing](https://www.capterra.co.uk/compare/163246/191408/hive9/vs/planful-for-marketing)

# Compare Hive9 vs Planful for Marketing

Canonical: https://www.capterra.co.uk/compare/163246/191408/hive9/vs/planful-for-marketing

> Detailed comparison between Hive9 and Planful for Marketing. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hive9 | Planful for Marketing |
| **Overall rating** | 4.3/5 | 5.0/5 |
| **Total Reviews** | 3 | 9 |
| **Starting Price** | US$25,000.00 | US$6,000.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Hive9

Ideal for B2B and B2B2C, demand gen, and marketing ops leaders across many industries, Hive9 is a cloud-based solution that helps manage marketing plans and budgets to drive ROI and customer success.

### Planful for Marketing

All marketers looking for a better way to manage their marketing plans and budgets.

## Key features

### Hive9

- API
- Activity Dashboard
- Campaign Management
- Campaign Planning
- Chart of Accounts
- Collaboration Tools
- Consolidation/Roll-Up
- Dashboard Creation
- Expense Management
- Marketing Calendar
- Multi-Company
- Multi-Currency
- Multi-Department/Project
- Predictive Analytics
- Reporting/Analytics
- Self-Service Reporting
- Spend Management
- Strategic Planning
- Version Control
- Visual Analytics

### Planful for Marketing

- API
- Activity Dashboard
- Campaign Management
- Campaign Planning
- Chart of Accounts
- Collaboration Tools
- Consolidation/Roll-Up
- Dashboard Creation
- Expense Management
- Marketing Calendar
- Multi-Company
- Multi-Currency
- Multi-Department/Project
- Predictive Analytics
- Reporting/Analytics
- Self-Service Reporting
- Spend Management
- Strategic Planning
- Version Control
- Visual Analytics

## Links

- [View Hive9 Profile](https://www.capterra.co.uk/software/163246/hive9)
- [View Planful for Marketing Profile](https://www.capterra.co.uk/software/191408/planful-for-marketing)
- [View Original Comparison](https://www.capterra.co.uk/compare/163246/191408/hive9/vs/planful-for-marketing)

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