---
description: Side-by-side comparison of Supermetrics vs Adobe Analytics. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Supermetrics vs Adobe Analytics Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Reporting Tools](/directory/30053/reporting/software) > [Supermetrics \<span\>vs\</span\> Adobe Analytics](https://www.capterra.co.uk/compare/162846/169942/supermetrics/vs/adobe-analytics)

# Compare Supermetrics vs Adobe Analytics

Canonical: https://www.capterra.co.uk/compare/162846/169942/supermetrics/vs/adobe-analytics

> Detailed comparison between Supermetrics and Adobe Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Supermetrics | Adobe Analytics |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 109 | 237 |
| **Starting Price** | US$29.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Supermetrics

Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data.

### Adobe Analytics

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

## Key features

### Supermetrics

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Customisable Dashboard
- Customisable Templates
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Management
- Data Storage Management
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

### Adobe Analytics

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Customisable Dashboard
- Customisable Templates
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Management
- Data Storage Management
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

## Links

- [View Supermetrics Profile](https://www.capterra.co.uk/software/162846/supermetrics)
- [View Adobe Analytics Profile](https://www.capterra.co.uk/software/169942/adobe-analytics)
- [View Original Comparison](https://www.capterra.co.uk/compare/162846/169942/supermetrics/vs/adobe-analytics)

-----

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