---
description: Side-by-side comparison of Apex Loyalty vs m-wise Loyalty Cloud. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Apex Loyalty vs m-wise Loyalty Cloud Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Apex Loyalty \<span\>vs\</span\> m-wise Loyalty Cloud](https://www.capterra.co.uk/compare/161685/1018322/hero-loyalty/vs/mwise-loyalty-cloud)

# Compare Apex Loyalty vs m-wise Loyalty Cloud

Canonical: https://www.capterra.co.uk/compare/161685/1018322/hero-loyalty/vs/mwise-loyalty-cloud

> Detailed comparison between Apex Loyalty and m-wise Loyalty Cloud. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Apex Loyalty | m-wise Loyalty Cloud |
| **Overall rating** | 5.0/5 | - |
| **Total Reviews** | 6 | 0 |
| **Starting Price** | €4,990.00 | - |
| **Free Trial** | No | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | Live Online, Documentation, Videos | In Person, Live Online, Documentation |

## Best for

### Apex Loyalty

CPG - FMCG - Retail - Petcare - Consumer Healthcare - Manufacturing - Wholesale -

### m-wise Loyalty Cloud

Our flexible loyalty platform serves the diverse needs of companies across all industries, powering both B2B and B2C loyalty programs.

## Key features

### Apex Loyalty

- API
- Activity Tracking
- CRM
- Campaign Planning
- Content Management
- Customer Activity Tracking
- Customer Database
- Customisable Branding
- Customisable Templates
- Discount Management
- Email Management
- Engagement Tracking
- Membership Management
- Monitoring
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Social Media Integration

### m-wise Loyalty Cloud

- API
- Activity Tracking
- CRM
- Campaign Planning
- Content Management
- Customer Activity Tracking
- Customer Database
- Customisable Branding
- Customisable Templates
- Discount Management
- Email Management
- Engagement Tracking
- Membership Management
- Monitoring
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Social Media Integration

## Links

- [View Apex Loyalty Profile](https://www.capterra.co.uk/software/161685/hero-loyalty)
- [View m-wise Loyalty Cloud Profile](https://www.capterra.co.uk/software/1018322/mwise-loyalty-cloud)
- [View Original Comparison](https://www.capterra.co.uk/compare/161685/1018322/hero-loyalty/vs/mwise-loyalty-cloud)

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