---
description: Side-by-side comparison of Insider One vs HubSpot Marketing Hub. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Insider One vs HubSpot Marketing Hub Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Insider One \<span\>vs\</span\> HubSpot Marketing Hub](https://www.capterra.co.uk/compare/160085/171840/inone/vs/hubspot-marketing)

# Compare Insider One vs HubSpot Marketing Hub

Canonical: https://www.capterra.co.uk/compare/160085/171840/inone/vs/hubspot-marketing

> Detailed comparison between Insider One and HubSpot Marketing Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Insider One | HubSpot Marketing Hub |
| **Overall rating** | 4.8/5 | 4.5/5 |
| **Total Reviews** | 17 | 6220 |
| **Starting Price** | £1,000.00 | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Insider One

Insider One is trusted by 2,000+ customers, including the world’s most-loved brands such as Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth.

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## Key features

### Insider One

- A/B Testing
- API
- CRM
- Campaign Scheduling
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- List Management
- Performance Metrics
- Segmentation
- Subscriber Management
- Website Visitor Tracking

### HubSpot Marketing Hub

- A/B Testing
- API
- CRM
- Campaign Scheduling
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- List Management
- Performance Metrics
- Segmentation
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Insider One Profile](https://www.capterra.co.uk/software/160085/inone)
- [View HubSpot Marketing Hub Profile](https://www.capterra.co.uk/software/171840/hubspot-marketing)
- [View Original Comparison](https://www.capterra.co.uk/compare/160085/171840/inone/vs/hubspot-marketing)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Insider One vs HubSpot Marketing Hub Comparison - Capterra UK 2026","description":"Side-by-side comparison of Insider One vs HubSpot Marketing Hub. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/160085/171840/inone/vs/hubspot-marketing","about":[{"@id":"https://www.capterra.co.uk/software/160085/inone#software"},{"@id":"https://www.capterra.co.uk/software/171840/hubspot-marketing#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/160085/171840/inone/vs/hubspot-marketing#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/160085/171840/inone/vs/hubspot-marketing#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Insider One","description":"Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. \n\nWith AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. \n\nInsider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.\n\nTrusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ae72da0c-4db4-4ac7-88d6-55dbea48712d.png","url":"https://www.capterra.co.uk/software/160085/inone","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/160085/inone#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":17},"offers":{"price":"1000","@type":"Offer","priceCurrency":"GBP"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"HubSpot Marketing Hub","description":"HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/abcc5258-419b-492a-a5c3-e3ada71d0e1c.png","url":"https://www.capterra.co.uk/software/171840/hubspot-marketing","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/171840/hubspot-marketing#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":6220},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"Insider One vs HubSpot Marketing Hub","position":3,"item":"https://www.capterra.co.uk/compare/160085/171840/inone/vs/hubspot-marketing","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/160085/171840/inone/vs/hubspot-marketing#breadcrumblist"}]}
</script>
