---
description: Side-by-side comparison of AgencyAnalytics vs Supermetrics. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: AgencyAnalytics vs Supermetrics Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [PPC Software](/directory/30967/ppc/software) > [AgencyAnalytics \<span\>vs\</span\> Supermetrics](https://www.capterra.co.uk/compare/158746/162846/agency-analytics/vs/supermetrics)

# Compare AgencyAnalytics vs Supermetrics

Canonical: https://www.capterra.co.uk/compare/158746/162846/agency-analytics/vs/supermetrics

> Detailed comparison between AgencyAnalytics and Supermetrics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | AgencyAnalytics | Supermetrics |
| **Overall rating** | 4.8/5 | 4.4/5 |
| **Total Reviews** | 115 | 109 |
| **Starting Price** | US$79.00 | US$29.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### AgencyAnalytics

Serving marketing agencies, media companies, brands, multi-location franchises, and freelance marketers across all industries.

### Supermetrics

Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data.

## Key features

### AgencyAnalytics

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Client Management
- Customisable Templates
- Dashboard
- Engagement Tracking
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Social Media Integration
- Status Tracking
- Visual Analytics

### Supermetrics

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Client Management
- Customisable Templates
- Dashboard
- Engagement Tracking
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Social Media Integration
- Status Tracking
- Visual Analytics

## Links

- [View AgencyAnalytics Profile](https://www.capterra.co.uk/software/158746/agency-analytics)
- [View Supermetrics Profile](https://www.capterra.co.uk/software/162846/supermetrics)
- [View Original Comparison](https://www.capterra.co.uk/compare/158746/162846/agency-analytics/vs/supermetrics)

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