---
description: Side-by-side comparison of Amplitude vs Branch Metrics. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Amplitude vs Branch Metrics Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Product Data Management Software](/directory/30599/product-data-management/software) > [Amplitude \<span\>vs\</span\> Branch Metrics](https://www.capterra.co.uk/compare/158741/167545/amplitude/vs/branch)

# Compare Amplitude vs Branch Metrics

Canonical: https://www.capterra.co.uk/compare/158741/167545/amplitude/vs/branch

> Detailed comparison between Amplitude and Branch Metrics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Amplitude | Branch Metrics |
| **Overall rating** | 4.6/5 | 4.1/5 |
| **Total Reviews** | 67 | 22 |
| **Starting Price** | US$995.00 | - |
| **Free Trial** | - | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation |

## Best for

### Amplitude

Designed to assist businesses of all sizes in finance, sporting goods, electronics, and other industries with retention tracking, user engagement, and more.

### Branch Metrics

Branch is the \#1 attribution solution in Shopping, Travel, Business, Medical, News, Lifestyle, Food \&amp; Drink and is used by more than 50% of the top 200 apps outside gaming.

## Key features

### Amplitude

- A/B Testing
- API
- Campaign Management
- Cohort Analysis
- Conversion Tracking
- Dashboard
- Data Import/Export
- Data Visualisation
- Engagement Tracking
- Real-Time Reporting
- Referral Tracking
- Reporting/Analytics
- Revenue Tracking
- Uninstall Tracking
- Website Analytics

### Branch Metrics

- A/B Testing
- API
- Campaign Management
- Cohort Analysis
- Conversion Rate Optimisation
- Conversion Tracking
- Customisable Templates
- Dashboard
- Data Import/Export
- Data Visualisation
- Keyword Tracking
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Visitor Tracking
- Website Analytics

## Links

- [View Amplitude Profile](https://www.capterra.co.uk/software/158741/amplitude)
- [View Branch Metrics Profile](https://www.capterra.co.uk/software/167545/branch)
- [View Original Comparison](https://www.capterra.co.uk/compare/158741/167545/amplitude/vs/branch)

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