---
description: Side-by-side comparison of Apollo.io vs Lusha. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Apollo.io vs Lusha Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Inside Sales Software](/directory/30680/inside-sales/software) > [Apollo.io \<span\>vs\</span\> Lusha](https://www.capterra.co.uk/compare/158696/198383/apollo/vs/lusha)

# Compare Apollo.io vs Lusha

Canonical: https://www.capterra.co.uk/compare/158696/198383/apollo/vs/lusha

> Detailed comparison between Apollo.io and Lusha. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Apollo.io | Lusha |
| **Overall rating** | 4.5/5 | 4.0/5 |
| **Total Reviews** | 398 | 398 |
| **Starting Price** | US$0.00 | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Apollo.io

Small businesses to enterprise organizations in B2B industries including technology, fintech, legal technology, AI research, and creative services.

### Lusha

Small to large businesses across all B2B industries, including sales, marketing, revenue operations, and recruiting teams operating in North America, EMEA, APAC, and LATAM.

## Key features

### Apollo.io

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Customer Database
- Customisable Templates
- Dashboard
- Data Enrichment
- Data Integration
- Deal Management
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Performance Management
- Pipeline Reports
- Real-Time Data
- Real-Time Reporting
- Segmentation

### Lusha

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Customer Database
- Customisable Templates
- Dashboard
- Data Enrichment
- Data Integration
- Deal Management
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Performance Management
- Pipeline Reports
- Real-Time Data
- Real-Time Reporting
- Segmentation

## Links

- [View Apollo.io Profile](https://www.capterra.co.uk/software/158696/apollo)
- [View Lusha Profile](https://www.capterra.co.uk/software/198383/lusha)
- [View Original Comparison](https://www.capterra.co.uk/compare/158696/198383/apollo/vs/lusha)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Apollo.io vs Lusha Comparison - Capterra UK 2026","description":"Side-by-side comparison of Apollo.io vs Lusha. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/158696/198383/apollo/vs/lusha","about":[{"@id":"https://www.capterra.co.uk/software/158696/apollo#software"},{"@id":"https://www.capterra.co.uk/software/198383/lusha#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/158696/198383/apollo/vs/lusha#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/158696/198383/apollo/vs/lusha#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"Apollo.io","description":"Apollo.io is a cloud-based B2B sales and go-to-market platform that combines sales intelligence and sales engagement in one system. It gives teams access to a database of 240M+ contacts and 30M+ companies, with 65+ filters for targeting by job title, industry, location, company size, and buyer intent signals.\n\nBusinesses use Apollo.io to build prospect lists, run multi-step outreach across email, phone, and LinkedIn, and automate follow-up workflows. Built-in Power and Parallel Dialers support high-volume calling, while inbound lead routing, CRM enrichment, and website visitor tracking help teams manage the full pipeline. It connects with 200+ apps including Salesforce, HubSpot, and LinkedIn.\n\nApollo.io suits startups, SMBs, and enterprise teams alike. It is used by SDRs, account executives, marketers, founders, and revenue operations professionals across technology, fintech, legal technology, and other B2B industries.","image":"https://images.g2crowd.com/display-layer-screenshots/19743/a438c7c2382ddf4e3aee3b775fb682185ea66cf612bcff931aa1421bd9401f0c.jpg","url":"https://www.capterra.co.uk/software/158696/apollo","@id":"https://www.capterra.co.uk/software/158696/apollo#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":398,"ratingValue":4.5},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Lusha","description":"Lusha is a cloud-based B2B data and sales intelligence platform that gives go-to-market teams access to verified contact and company information. Sales, marketing, and recruiting teams use it to find direct phone numbers, email addresses, and firmographic data for prospects.\n\nUsers can build targeted lists, enrich CRM records, and identify in-market buyers using intent signals. A browser extension lets users pull contact details directly from LinkedIn and other sites. Bulk enrichment and API access support larger data workflows.\n\nLusha is best suited for small to midsize businesses in sales, marketing, and recruiting roles that need reliable prospect data to support outreach and pipeline growth.","image":"https://images.g2crowd.com/display-layer-screenshots/24735/91ccbf41d8d7b0365bdf2b228d892ac17a67f0bed4e09ebbcb4adaf65089ce64.png","url":"https://www.capterra.co.uk/software/198383/lusha","@id":"https://www.capterra.co.uk/software/198383/lusha#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":398,"ratingValue":4.0},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"@id":"https://www.capterra.co.uk/compare/158696/198383/apollo/vs/lusha#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Inside Sales Software","position":2,"item":"/directory/30680/inside-sales/software","@type":"ListItem"},{"name":"Apollo.io vs Lusha","position":3,"item":"https://www.capterra.co.uk/compare/158696/198383/apollo/vs/lusha","@type":"ListItem"}]}]}
</script>