---
description: Side-by-side comparison of Apollo.io vs Grata. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Apollo.io vs Grata Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Inside Sales Software](/directory/30680/inside-sales/software) > [Apollo.io \<span\>vs\</span\> Grata](https://www.capterra.co.uk/compare/158696/193002/apollo/vs/product-search)

# Compare Apollo.io vs Grata

Canonical: https://www.capterra.co.uk/compare/158696/193002/apollo/vs/product-search

> Detailed comparison between Apollo.io and Grata. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Apollo.io | Grata |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 389 | 9 |
| **Starting Price** | US$0.00 | US$15,000.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation |

## Best for

### Apollo.io

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

### Grata

Grata is an excellent tool for any business development professional prospecting small and medium businesses whose buyer persona is an owner, founder, or executive.

## Key features

### Apollo.io

- Alerts/Notifications
- B2B Lead Generation
- Competitive Analysis
- Contact Database
- Contact Management
- Customer Segmentation
- Data Import/Export
- Data Visualisation
- Intent Data
- Lead Generation
- Lead Notifications
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- Pipeline Management
- Prospecting Tools
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations

### Grata

- Alerts/Notifications
- B2B Lead Generation
- Competitive Analysis
- Contact Database
- Contact Management
- Customer Segmentation
- Data Import/Export
- Data Visualisation
- Intent Data
- Lead Generation
- Lead Notifications
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- Natural Language Processing
- Pipeline Management
- Prospecting Tools
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations

## Links

- [View Apollo.io Profile](https://www.capterra.co.uk/software/158696/apollo)
- [View Grata Profile](https://www.capterra.co.uk/software/193002/product-search)
- [View Original Comparison](https://www.capterra.co.uk/compare/158696/193002/apollo/vs/product-search)

-----

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