---
description: Side-by-side comparison of Apollo.io vs Ocean.io. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Apollo.io vs Ocean.io Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Intelligence Tools](/directory/34275/sales-intelligence/software) > [Apollo.io \<span\>vs\</span\> Ocean.io](https://www.capterra.co.uk/compare/158696/181991/apollo/vs/ocean-io)

# Compare Apollo.io vs Ocean.io

Canonical: https://www.capterra.co.uk/compare/158696/181991/apollo/vs/ocean-io

> Detailed comparison between Apollo.io and Ocean.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Apollo.io | Ocean.io |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 387 | 16 |
| **Starting Price** | US$0.00 | US$79.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Apollo.io

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

### Ocean.io

Ocean.io is best for B2B sales and marketing teams who need to find very specific types of businesses. Our AI lookalikes can find thousands of companies in any niche, no matter how specific.

## Key features

### Apollo.io

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Communication Management
- Contact Database
- Customer Database
- Dashboard
- Data Enrichment
- Lead Distribution
- Lead Management
- Lead Qualification
- Performance Metrics
- Pipeline Reports
- Predictive Analytics
- Reporting/Analytics
- Search/Filter
- Segmentation
- Social Media Integration
- Task Management

### Ocean.io

- AI/Machine Learning
- API
- Activity Tracking
- CRM
- Communication Management
- Contact Database
- Customer Database
- Dashboard
- Data Enrichment
- Lead Distribution
- Lead Management
- Lead Qualification
- Performance Metrics
- Pipeline Reports
- Predictive Analytics
- Reporting/Analytics
- Search/Filter
- Segmentation
- Social Media Integration
- Task Management

## Links

- [View Apollo.io Profile](https://www.capterra.co.uk/software/158696/apollo)
- [View Ocean.io Profile](https://www.capterra.co.uk/software/181991/ocean-io)
- [View Original Comparison](https://www.capterra.co.uk/compare/158696/181991/apollo/vs/ocean-io)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Apollo.io vs Ocean.io Comparison - Capterra UK 2026","description":"Side-by-side comparison of Apollo.io vs Ocean.io. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/158696/181991/apollo/vs/ocean-io","about":[{"@id":"https://www.capterra.co.uk/software/158696/apollo#software"},{"@id":"https://www.capterra.co.uk/software/181991/ocean-io#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/158696/181991/apollo/vs/ocean-io#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/158696/181991/apollo/vs/ocean-io#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Apollo.io","description":"Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy.\n\nApollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. \n\nFounded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cd00349b-3450-4331-bdf6-89c3702d66ad.png","url":"https://www.capterra.co.uk/software/158696/apollo","@id":"https://www.capterra.co.uk/software/158696/apollo#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":387},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Ocean.io","description":"Ocean.io's B2B prospecting database fills your CRM with the contact and account data you need to grow your pipeline - no matter how niche your target audience is.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b2f09954-8b60-4f4d-9672-9c5dd14367aa.png","url":"https://www.capterra.co.uk/software/181991/ocean-io","@id":"https://www.capterra.co.uk/software/181991/ocean-io#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":16},"offers":{"price":"79","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"@id":"https://www.capterra.co.uk/compare/158696/181991/apollo/vs/ocean-io#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Sales Intelligence Tools","position":2,"item":"/directory/34275/sales-intelligence/software","@type":"ListItem"},{"name":"Apollo.io vs Ocean.io","position":3,"item":"https://www.capterra.co.uk/compare/158696/181991/apollo/vs/ocean-io","@type":"ListItem"}]}]}
</script>
