---
description: Side-by-side comparison of Apollo.io vs LinkedIn Sales Navigator. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Apollo.io vs LinkedIn Sales Navigator Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Inside Sales Software](/directory/30680/inside-sales/software) > [Apollo.io \<span\>vs\</span\> LinkedIn Sales Navigator](https://www.capterra.co.uk/compare/158696/1011474/apollo/vs/linkedin-sales-navigator)

# Compare Apollo.io vs LinkedIn Sales Navigator

Canonical: https://www.capterra.co.uk/compare/158696/1011474/apollo/vs/linkedin-sales-navigator

> Detailed comparison between Apollo.io and LinkedIn Sales Navigator. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Apollo.io | LinkedIn Sales Navigator |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 398 | 179 |
| **Starting Price** | US$0.00 | US$79.99 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars |

## Best for

### Apollo.io

Small businesses to enterprise organizations in B2B industries including technology, fintech, legal technology, AI research, and creative services.

### LinkedIn Sales Navigator

\-

## Key features

### Apollo.io

- Auto-Dialer
- CRM
- Contact Database
- Contact Management
- Customer Database
- Customisable Templates
- Dashboard
- Data Enrichment
- Deal Management
- For Sales Teams/Organizations
- Interaction Tracking
- Lead Capture
- Lead Management
- Lead Nurturing
- Lead Segmentation
- Pipeline Reports
- Prospecting Tools
- Real-Time Data
- Real-Time Notifications
- Scheduling

### LinkedIn Sales Navigator

- CRM
- Contact Database
- Contact Management
- Customer Database
- Dashboard
- For Sales Teams/Organizations
- Interaction Tracking
- Lead Capture
- Lead Management
- Lead Nurturing
- Lead Segmentation
- Prospecting Tools
- Real-Time Data
- Real-Time Notifications

## Links

- [View Apollo.io Profile](https://www.capterra.co.uk/software/158696/apollo)
- [View LinkedIn Sales Navigator Profile](https://www.capterra.co.uk/software/1011474/linkedin-sales-navigator)
- [View Original Comparison](https://www.capterra.co.uk/compare/158696/1011474/apollo/vs/linkedin-sales-navigator)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Apollo.io vs LinkedIn Sales Navigator Comparison - Capterra UK 2026","description":"Side-by-side comparison of Apollo.io vs LinkedIn Sales Navigator. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/158696/1011474/apollo/vs/linkedin-sales-navigator","about":[{"@id":"https://www.capterra.co.uk/software/158696/apollo#software"},{"@id":"https://www.capterra.co.uk/software/1011474/linkedin-sales-navigator#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/158696/1011474/apollo/vs/linkedin-sales-navigator#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/158696/1011474/apollo/vs/linkedin-sales-navigator#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"Apollo.io","description":"Apollo.io is a cloud-based B2B sales and go-to-market platform that combines sales intelligence and sales engagement in one system. It gives teams access to a database of 240M+ contacts and 30M+ companies, with 65+ filters for targeting by job title, industry, location, company size, and buyer intent signals.\n\nBusinesses use Apollo.io to build prospect lists, run multi-step outreach across email, phone, and LinkedIn, and automate follow-up workflows. Built-in Power and Parallel Dialers support high-volume calling, while inbound lead routing, CRM enrichment, and website visitor tracking help teams manage the full pipeline. It connects with 200+ apps including Salesforce, HubSpot, and LinkedIn.\n\nApollo.io suits startups, SMBs, and enterprise teams alike. It is used by SDRs, account executives, marketers, founders, and revenue operations professionals across technology, fintech, legal technology, and other B2B industries.","image":"https://images.g2crowd.com/display-layer-screenshots/19743/a438c7c2382ddf4e3aee3b775fb682185ea66cf612bcff931aa1421bd9401f0c.jpg","url":"https://www.capterra.co.uk/software/158696/apollo","@id":"https://www.capterra.co.uk/software/158696/apollo#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":398,"ratingValue":4.5},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"LinkedIn Sales Navigator","description":"LinkedIn Sales Navigator helps you find the right decision makers, shorten your sales cycle and virtually connect with your buyers.\n\nWhen sellers take five or more actions with Sales Navigator, they see: 38% increased pipeline, 6% higher win rates, 47% larger deals and 43% of total revenue influenced by Sales Navigator (May 2022).\n\nThis is why we are the #1 sales intelligence provider (measured by revenue January 2022).","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/79e0b67f-164e-4892-9bf1-9b815bd8f994.png","url":"https://www.capterra.co.uk/software/1011474/linkedin-sales-navigator","@id":"https://www.capterra.co.uk/software/1011474/linkedin-sales-navigator#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":179,"ratingValue":4.6},"offers":{"price":"79.99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/158696/1011474/apollo/vs/linkedin-sales-navigator#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Inside Sales Software","position":2,"item":"/directory/30680/inside-sales/software","@type":"ListItem"},{"name":"Apollo.io vs LinkedIn Sales Navigator","position":3,"item":"https://www.capterra.co.uk/compare/158696/1011474/apollo/vs/linkedin-sales-navigator","@type":"ListItem"}]}]}
</script>
