---
description: Side-by-side comparison of AppsFlyer vs Branch Metrics. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: AppsFlyer vs Branch Metrics Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [AppsFlyer \<span\>vs\</span\> Branch Metrics](https://www.capterra.co.uk/compare/156811/167545/appsflyer/vs/branch)

# Compare AppsFlyer vs Branch Metrics

Canonical: https://www.capterra.co.uk/compare/156811/167545/appsflyer/vs/branch

> Detailed comparison between AppsFlyer and Branch Metrics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | AppsFlyer | Branch Metrics |
| **Overall rating** | 4.5/5 | 4.1/5 |
| **Total Reviews** | 138 | 22 |
| **Starting Price** | US$0.07 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### AppsFlyer

App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem.

### Branch Metrics

Branch is the \#1 attribution solution in Shopping, Travel, Business, Medical, News, Lifestyle, Food \&amp; Drink and is used by more than 50% of the top 200 apps outside gaming.

## Key features

### AppsFlyer

- A/B Testing
- API
- Activity Dashboard
- Attribution Modeling
- Campaign Analytics
- Channel Management
- Cohort Analysis
- Conversion Tracking
- Dashboard
- Data Import/Export
- Fraud Detection
- Multi-Campaign
- ROI Tracking
- Reporting/Analytics
- Revenue Tracking
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Uninstall Tracking
- Website Analytics

### Branch Metrics

- A/B Testing
- API
- Activity Dashboard
- Campaign Analytics
- Cohort Analysis
- Conversion Tracking
- Dashboard
- Data Import/Export
- Fraud Detection
- Multi-Campaign
- ROI Tracking
- Reporting/Analytics
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Website Analytics

## Links

- [View AppsFlyer Profile](https://www.capterra.co.uk/software/156811/appsflyer)
- [View Branch Metrics Profile](https://www.capterra.co.uk/software/167545/branch)
- [View Original Comparison](https://www.capterra.co.uk/compare/156811/167545/appsflyer/vs/branch)

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