---
description: Side-by-side comparison of Funnel vs Profitero+. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Funnel vs Profitero+ Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Funnel \<span\>vs\</span\> Profitero+](https://www.capterra.co.uk/compare/156756/198301/funnel/vs/profitero)

# Compare Funnel vs Profitero+

Canonical: https://www.capterra.co.uk/compare/156756/198301/funnel/vs/profitero

> Detailed comparison between Funnel and Profitero+. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Funnel | Profitero+ |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 19 | 25 |
| **Starting Price** | US$120.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Funnel

Funnel is used by digital marketers, marketing agencies, data analysts, BI professionals, IT departments, e-commerce companies, retail businesses, and enterprises managing multi-channel advertising.

### Profitero+

Trusted by over 9,000 brand as their premier partner for commerce acceleration and omnichannel growth.

## Key features

### Funnel

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Campaign Management
- Conversion Tracking
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Security
- Keyword Tracking
- Multi-Campaign
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visual Analytics
- Visualisation
- Website Analytics

### Profitero+

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Campaign Management
- Conversion Tracking
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Security
- Keyword Tracking
- Multi-Campaign
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visual Analytics
- Visualisation
- Website Analytics

## Links

- [View Funnel Profile](https://www.capterra.co.uk/software/156756/funnel)
- [View Profitero+ Profile](https://www.capterra.co.uk/software/198301/profitero)
- [View Original Comparison](https://www.capterra.co.uk/compare/156756/198301/funnel/vs/profitero)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Funnel vs Profitero+ Comparison - Capterra UK 2026","description":"Side-by-side comparison of Funnel vs Profitero+. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/156756/198301/funnel/vs/profitero","about":[{"@id":"https://www.capterra.co.uk/software/156756/funnel#software"},{"@id":"https://www.capterra.co.uk/software/198301/profitero#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/156756/198301/funnel/vs/profitero#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/156756/198301/funnel/vs/profitero#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Funnel","description":"Funnel is a marketing intelligence platform that helps businesses centralize data from various  sources. The platform allows managers to deliver analysis-ready data to warehouses, unifying marketing, analytics, and sales information. It supports advanced measurement techniques like marketing mix modeling and multi-touch attribution. Automated reporting generates branded, real-time reports, enabling teams to onboard clients and deliver customized outputs.\n\nData Chat provides instant answers and actionable insights through conversational AI. The platform includes enterprise-grade security features, including GDPR, CCPA, SOC 2, and ISO 27001 compliance for data protection and governance. Funnel connects with various marketing platforms and destinations, eliminating manual data handling. The system maintains data accuracy across channels while reducing the time spent on report creation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/816cd545-cd12-422e-9ac1-cfe5312e649d.webp","url":"https://www.capterra.co.uk/software/156756/funnel","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/156756/funnel#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":19},"offers":{"price":"120","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Profitero+","description":"Profitero+ is the leading digital commerce company, trusted by more than 9,000 brands worldwide. We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy. Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth. Learn more at profitero.com.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0745225e-d6da-48b3-88ee-5a632c4ad540.png","url":"https://www.capterra.co.uk/software/198301/profitero","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/198301/profitero#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":25},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Attribution Software","position":2,"item":"/directory/31081/marketing-attribution/software","@type":"ListItem"},{"name":"Funnel vs Profitero+","position":3,"item":"https://www.capterra.co.uk/compare/156756/198301/funnel/vs/profitero","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/156756/198301/funnel/vs/profitero#breadcrumblist"}]}
</script>