---
description: Side-by-side comparison of Funnel vs TraceDock. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Funnel vs TraceDock Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Funnel \<span\>vs\</span\> TraceDock](https://www.capterra.co.uk/compare/156756/1033069/funnel/vs/tracedock)

# Compare Funnel vs TraceDock

Canonical: https://www.capterra.co.uk/compare/156756/1033069/funnel/vs/tracedock

> Detailed comparison between Funnel and TraceDock. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Funnel | TraceDock |
| **Overall rating** | 4.7/5 | - |
| **Total Reviews** | 19 | 0 |
| **Starting Price** | US$120.00 | €99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Funnel

Funnel is used by digital marketers, marketing agencies, data analysts, BI professionals, IT departments, e-commerce companies, retail businesses, and enterprises managing multi-channel advertising.

### TraceDock

Performance and data-driven eCommerce companies and services operating in retail, travel, insurance, recruitment, and education. Marketing agencies that serve these companies.

## Key features

### Funnel

- API
- Access Controls/Permissions
- Activity Dashboard
- Campaign Analytics
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Dashboard
- Data Capture and Transfer
- Data Extraction
- Data Integration
- Data Source Connectors
- Data Synchronisation
- Match & Merge
- Multi-Channel Attribution
- Multi-Touch Attribution
- Private Dashboards
- Reporting & Statistics
- Website Analytics

### TraceDock

- API
- Access Controls/Permissions
- Activity Dashboard
- Attribution Modeling
- Campaign Analytics
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Dashboard
- Data Capture and Transfer
- Data Extraction
- Data Synchronisation
- Match & Merge
- Multi-Channel Attribution
- Multi-Touch Attribution
- Reporting & Statistics
- Website Analytics

## Links

- [View Funnel Profile](https://www.capterra.co.uk/software/156756/funnel)
- [View TraceDock Profile](https://www.capterra.co.uk/software/1033069/tracedock)
- [View Original Comparison](https://www.capterra.co.uk/compare/156756/1033069/funnel/vs/tracedock)

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