---
description: Side-by-side comparison of People.ai vs Apollo.io. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: People.ai vs Apollo.io Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Force Automation Software](/directory/12/sales-force-automation/software) > [People.ai \<span\>vs\</span\> Apollo.io](https://www.capterra.co.uk/compare/156730/158696/people-ai/vs/apollo)

# Compare People.ai vs Apollo.io

Canonical: https://www.capterra.co.uk/compare/156730/158696/people-ai/vs/apollo

> Detailed comparison between People.ai and Apollo.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | People.ai | Apollo.io |
| **Overall rating** | 4.8/5 | 4.5/5 |
| **Total Reviews** | 6 | 393 |
| **Starting Price** | US$1.00 | US$0.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### People.ai

Sales Management, Sales Operations, Marketing Operations, Sales Enablement, Chief Marketing Officer, Chief Revenue Officer

### Apollo.io

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

## Key features

### People.ai

- AI/Machine Learning
- API
- CRM
- Campaign Management
- Collaboration Tools
- Contact Management
- Customer Database
- Customer Journey Mapping
- Dashboard
- Data Management
- For Sales Teams/Organizations
- Lead Capture
- Lead Management
- Meeting Management
- Performance Management
- Performance Metrics
- Predictive Analytics
- Recommendations
- Sales Trend Analysis
- Statistical Analysis

### Apollo.io

- AI/Machine Learning
- API
- CRM
- Campaign Management
- Collaboration Tools
- Contact Management
- Customer Database
- Customer Journey Mapping
- Dashboard
- Data Management
- For Sales Teams/Organizations
- Lead Capture
- Lead Management
- Meeting Management
- Performance Management
- Performance Metrics
- Predictive Analytics
- Recommendations
- Sales Trend Analysis
- Statistical Analysis

## Links

- [View People.ai Profile](https://www.capterra.co.uk/software/156730/people-ai)
- [View Apollo.io Profile](https://www.capterra.co.uk/software/158696/apollo)
- [View Original Comparison](https://www.capterra.co.uk/compare/156730/158696/people-ai/vs/apollo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"People.ai vs Apollo.io Comparison - Capterra UK 2026","description":"Side-by-side comparison of People.ai vs Apollo.io. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/156730/158696/people-ai/vs/apollo","about":[{"@id":"https://www.capterra.co.uk/software/156730/people-ai#software"},{"@id":"https://www.capterra.co.uk/software/158696/apollo#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/156730/158696/people-ai/vs/apollo#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/156730/158696/people-ai/vs/apollo#webpage","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"People.ai","description":"People.ai is the AI platform for data-driven sales and marketing. We give sales leaders a complete picture of sales activities and leverage AI to help them manage their teams based on hard data, rather than assumptions. Marketing teams gain visibility into how their leads move through the funnel after being passed to sales, allowing them to attribute sales activity to the right leads, campaigns, and opportunities. With AI, People.ai is finally bridging the gap between sales and marketing.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e0be3ac7-4447-4e5a-9e1c-b3ed7d619166.png","url":"https://www.capterra.co.uk/software/156730/people-ai","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/156730/people-ai#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":6,"ratingValue":4.8},"offers":{"price":"1","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Apollo.io","description":"Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy.\n\nApollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. \n\nFounded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cd00349b-3450-4331-bdf6-89c3702d66ad.png","url":"https://www.capterra.co.uk/software/158696/apollo","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/158696/apollo#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":393,"ratingValue":4.5},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Sales Force Automation Software","position":2,"item":"/directory/12/sales-force-automation/software","@type":"ListItem"},{"name":"People.ai vs Apollo.io","position":3,"item":"https://www.capterra.co.uk/compare/156730/158696/people-ai/vs/apollo","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/156730/158696/people-ai/vs/apollo#breadcrumblist"}]}
</script>