---
description: Side-by-side comparison of Klaviyo vs mParticle. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Klaviyo vs mParticle Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Data Platforms (CDP)](/directory/31334/customer-data-platform/software) > [Klaviyo \<span\>vs\</span\> mParticle](https://www.capterra.co.uk/compare/156699/173912/klaviyo/vs/mparticle)

# Compare Klaviyo vs mParticle

Canonical: https://www.capterra.co.uk/compare/156699/173912/klaviyo/vs/mparticle

> Detailed comparison between Klaviyo and mParticle. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Klaviyo | mParticle |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 524 | 3 |
| **Starting Price** | US$20.00 | US$100.00 |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Webinars, Documentation |

## Best for

### Klaviyo

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

### mParticle

Data management platform that enables marketers \&amp; data analysts to collect and unify data from multiple channels, record customer journeys, and create product roadmaps or marketing campaigns.

## Key features

### Klaviyo

- Campaign Management
- Channel Management
- Customer Profiles
- Customer Segmentation
- Customisable Templates
- Data Integration
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Monitoring
- Personalisation
- Predictive Analytics
- Predictive Modeling
- Real-Time Data
- Scheduled Messaging
- Shortcodes
- Social Marketing
- Web Forms
- Website Visitor Tracking

### mParticle

- Campaign Management
- Customer Profiles
- Customer Segmentation
- Data Integration
- GDPR Compliance
- Personalisation
- Predictive Analytics
- Predictive Modeling

## Links

- [View Klaviyo Profile](https://www.capterra.co.uk/software/156699/klaviyo)
- [View mParticle Profile](https://www.capterra.co.uk/software/173912/mparticle)
- [View Original Comparison](https://www.capterra.co.uk/compare/156699/173912/klaviyo/vs/mparticle)

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