---
description: Side-by-side comparison of Klaviyo vs SendGrid. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Klaviyo vs SendGrid Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Klaviyo \<span\>vs\</span\> SendGrid](https://www.capterra.co.uk/compare/156699/1004681/klaviyo/vs/sendgrid)

# Compare Klaviyo vs SendGrid

Canonical: https://www.capterra.co.uk/compare/156699/1004681/klaviyo/vs/sendgrid

> Detailed comparison between Klaviyo and SendGrid. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Klaviyo | SendGrid |
| **Overall rating** | 4.6/5 | 4.2/5 |
| **Total Reviews** | 528 | 753 |
| **Starting Price** | US$20.00 | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Klaviyo

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

### SendGrid

SendGrid serves everyone from independent developers to enterprise level corporations, marketers, high-volume senders, enterprises, eCommerce businesses, and startups.

## Key features

### Klaviyo

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Chat/Messaging
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Distribution
- Email Management
- Email Monitoring
- Engagement Tracking
- List Management
- Monitoring
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Search/Filter
- Subscriber Management

### SendGrid

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Chat/Messaging
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Distribution
- Email Management
- Email Monitoring
- Engagement Tracking
- List Management
- Monitoring
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Search/Filter
- Subscriber Management

## Links

- [View Klaviyo Profile](https://www.capterra.co.uk/software/156699/klaviyo)
- [View SendGrid Profile](https://www.capterra.co.uk/software/1004681/sendgrid)
- [View Original Comparison](https://www.capterra.co.uk/compare/156699/1004681/klaviyo/vs/sendgrid)

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