---
description: Side-by-side comparison of Emarsys vs DESelect. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Emarsys vs DESelect Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/30965/personalization/software) > [Emarsys \<span\>vs\</span\> DESelect](https://www.capterra.co.uk/compare/156634/197534/emarsys/vs/deselect)

# Compare Emarsys vs DESelect

Canonical: https://www.capterra.co.uk/compare/156634/197534/emarsys/vs/deselect

> Detailed comparison between Emarsys and DESelect. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Emarsys | DESelect |
| **Overall rating** | 4.3/5 | 4.6/5 |
| **Total Reviews** | 12 | 37 |
| **Starting Price** | - | US$750.00 |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Emarsys

E-Commerce \&amp; Retail&#10;Mobile&#10;Travel \&amp; Hospitality

### DESelect

Salesforce Marketing Cloud users from Digital Marketers to Marketing Automation Managers, CRM experts, and Marketing Cloud Consultants.

## Key features

### Emarsys

- A/B Testing
- Audience Targeting
- Behavioural Analytics
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Customer Profiles
- Customer Segmentation
- Data Integration
- Email Management
- Email Marketing
- GDPR Compliance
- Lead Management
- Multiple Data Sources
- Personalisation
- Reporting & Statistics
- Reporting/Analytics
- Segmentation
- Template Management
- Website Visitor Tracking

### DESelect

- A/B Testing
- Audience Targeting
- Behavioural Analytics
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Customer Profiles
- Customer Segmentation
- Data Integration
- Email Management
- Email Marketing
- GDPR Compliance
- Multiple Data Sources
- Personalisation
- Reporting & Statistics
- Reporting/Analytics
- Segmentation
- Template Management

## Links

- [View Emarsys Profile](https://www.capterra.co.uk/software/156634/emarsys)
- [View DESelect Profile](https://www.capterra.co.uk/software/197534/deselect)
- [View Original Comparison](https://www.capterra.co.uk/compare/156634/197534/emarsys/vs/deselect)

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