---
description: Side-by-side comparison of onalytica vs HubSpot Marketing Hub. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: onalytica vs HubSpot Marketing Hub Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Social Media Management Tools](/directory/30939/social-media-management/software) > [onalytica \<span\>vs\</span\> HubSpot Marketing Hub](https://www.capterra.co.uk/compare/156233/171840/onalytica/vs/hubspot-marketing)

# Compare onalytica vs HubSpot Marketing Hub

Canonical: https://www.capterra.co.uk/compare/156233/171840/onalytica/vs/hubspot-marketing

> Detailed comparison between onalytica and HubSpot Marketing Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | onalytica | HubSpot Marketing Hub |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 7 | 6220 |
| **Starting Price** | - | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### onalytica

Designed for marketing, communication, digital and PR professionals, it helps identify, connect, interact, and build relationships with social media influencers to improve brand awareness.

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## Key features

### onalytica

- Activity Dashboard
- Campaign Management
- Contact Database
- Conversion Tracking
- Engagement Tracking
- Influencer Relationship Management
- ROI Tracking
- Real-Time Data
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Social Promotion

### HubSpot Marketing Hub

- Activity Dashboard
- Campaign Management
- Contact Database
- Conversion Tracking
- Customisable Templates
- Engagement Tracking
- Filtering
- Form Builder
- Lead Management
- Monitoring
- ROI Tracking
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Web Forms
- Website Publishing Options
- Website Visitor Tracking

## Links

- [View onalytica Profile](https://www.capterra.co.uk/software/156233/onalytica)
- [View HubSpot Marketing Hub Profile](https://www.capterra.co.uk/software/171840/hubspot-marketing)
- [View Original Comparison](https://www.capterra.co.uk/compare/156233/171840/onalytica/vs/hubspot-marketing)

-----

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