---
description: Side-by-side comparison of Taboola vs Optmyzr. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Taboola vs Optmyzr Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [PPC Software](/directory/30967/ppc/software) > [Taboola \<span\>vs\</span\> Optmyzr](https://www.capterra.co.uk/compare/156009/156308/taboola/vs/optmyzr)

# Compare Taboola vs Optmyzr

Canonical: https://www.capterra.co.uk/compare/156009/156308/taboola/vs/optmyzr

> Detailed comparison between Taboola and Optmyzr. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Taboola | Optmyzr |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 68 | 184 |
| **Starting Price** | - | US$389.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Taboola

Digital properties, big brands, performance marketers, affiliate marketers, ecommerce marketers.

### Optmyzr

Search marketing experts who manage PPC campaigns for their own company, or for others through an agency or consultancy.

## Key features

### Taboola

- A/B Testing
- API
- Activity Dashboard
- Advertising Management
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Conversion Tracking
- Customisable Reports
- Geotargeting
- Keyword Research Tools
- Keyword Tracking
- Multi-Campaign
- Performance Management
- ROI Tracking
- Trend Analysis

### Optmyzr

- A/B Testing
- API
- Activity Dashboard
- Advertising Management
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Conversion Tracking
- Customisable Reports
- Geotargeting
- Keyword Research Tools
- Keyword Tracking
- Multi-Campaign
- Performance Management
- ROI Tracking
- Trend Analysis

## Links

- [View Taboola Profile](https://www.capterra.co.uk/software/156009/taboola)
- [View Optmyzr Profile](https://www.capterra.co.uk/software/156308/optmyzr)
- [View Original Comparison](https://www.capterra.co.uk/compare/156009/156308/taboola/vs/optmyzr)

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