---
description: Side-by-side comparison of AYTM vs Google Forms. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: AYTM vs Google Forms Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Survey Software](/directory/30092/survey/software) > [AYTM \<span\>vs\</span\> Google Forms](https://www.capterra.co.uk/compare/155820/176571/market-research-software/vs/google-forms)

# Compare AYTM vs Google Forms

Canonical: https://www.capterra.co.uk/compare/155820/176571/market-research-software/vs/google-forms

> Detailed comparison between AYTM and Google Forms. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | AYTM | Google Forms |
| **Overall rating** | 4.8/5 | 4.7/5 |
| **Total Reviews** | 4 | 11363 |
| **Starting Price** | - | US$0.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Videos |

## Best for

### AYTM

Our clients include Fortune 100 companies, startups, agencies, entertainment, retail, automotive, telecom, consumer brands and investment firms.

### Google Forms

Google Forms is used by educators, researchers, event organizers, marketers, HR professionals, and organizations needing to collect and analyze data.

## Key features

### AYTM

- API
- Customisable Branding
- Customisable Questions
- Customisable Templates
- Data Analysis Tools
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Mobile Survey
- Multi-Channel Distribution
- Multi-Language
- Question Branching
- Reporting/Analytics
- Response Validation
- Skip Logic
- Survey Builder
- URL Customisation
- Visual Analytics

### Google Forms

- API
- Customisable Branding
- Customisable Questions
- Customisable Templates
- Data Analysis Tools
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Mobile Survey
- Multi-Channel Distribution
- Multi-Language
- Multiple Question Types
- Question Branching
- Real-Time Data
- Reporting/Analytics
- Response Validation
- Skip Logic
- Survey Builder
- URL Customisation
- Visual Analytics

## Links

- [View AYTM Profile](https://www.capterra.co.uk/software/155820/market-research-software)
- [View Google Forms Profile](https://www.capterra.co.uk/software/176571/google-forms)
- [View Original Comparison](https://www.capterra.co.uk/compare/155820/176571/market-research-software/vs/google-forms)

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