---
description: Side-by-side comparison of CleverTap vs Branch Metrics. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
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title: CleverTap vs Branch Metrics Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [CleverTap \<span\>vs\</span\> Branch Metrics](https://www.capterra.co.uk/compare/155737/167545/clevertap/vs/branch)

# Compare CleverTap vs Branch Metrics

Canonical: https://www.capterra.co.uk/compare/155737/167545/clevertap/vs/branch

> Detailed comparison between CleverTap and Branch Metrics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | CleverTap | Branch Metrics |
| **Overall rating** | 4.4/5 | 4.1/5 |
| **Total Reviews** | 59 | 22 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation |

## Best for

### CleverTap

CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries.

### Branch Metrics

Branch is the \#1 attribution solution in Shopping, Travel, Business, Medical, News, Lifestyle, Food \&amp; Drink and is used by more than 50% of the top 200 apps outside gaming.

## Key features

### CleverTap

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Campaign Management
- Cohort Analysis
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Activity Tracking
- Customisable Branding
- Customisable Templates
- Dashboard
- Multi-Campaign
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Social Media Monitoring
- Trend Analysis
- Website Analytics

### Branch Metrics

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Campaign Management
- Cohort Analysis
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Activity Tracking
- Customisable Branding
- Customisable Templates
- Dashboard
- Multi-Campaign
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Social Media Monitoring
- Trend Analysis
- Website Analytics

## Links

- [View CleverTap Profile](https://www.capterra.co.uk/software/155737/clevertap)
- [View Branch Metrics Profile](https://www.capterra.co.uk/software/167545/branch)
- [View Original Comparison](https://www.capterra.co.uk/compare/155737/167545/clevertap/vs/branch)

-----

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