---
description: Side-by-side comparison of CleverTap vs Klaviyo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
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title: CleverTap vs Klaviyo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [CleverTap \<span\>vs\</span\> Klaviyo](https://www.capterra.co.uk/compare/155737/156699/clevertap/vs/klaviyo)

# Compare CleverTap vs Klaviyo

Canonical: https://www.capterra.co.uk/compare/155737/156699/clevertap/vs/klaviyo

> Detailed comparison between CleverTap and Klaviyo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | CleverTap | Klaviyo |
| **Overall rating** | 4.4/5 | 4.6/5 |
| **Total Reviews** | 59 | 528 |
| **Starting Price** | - | US$20.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### CleverTap

CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries.

### Klaviyo

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## Key features

### CleverTap

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customer Activity Tracking
- Customer Database
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Multi-Channel Communication
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Marketing
- Website Visitor Tracking

### Klaviyo

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customer Activity Tracking
- Customer Database
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Multi-Channel Communication
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Marketing
- Website Visitor Tracking

## Links

- [View CleverTap Profile](https://www.capterra.co.uk/software/155737/clevertap)
- [View Klaviyo Profile](https://www.capterra.co.uk/software/156699/klaviyo)
- [View Original Comparison](https://www.capterra.co.uk/compare/155737/156699/clevertap/vs/klaviyo)

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