---
description: Side-by-side comparison of Braze vs Gmail. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Braze vs Gmail Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Retention Software](/directory/34255/customer-retention/software) > [Braze \<span\>vs\</span\> Gmail](https://www.capterra.co.uk/compare/155423/202338/appboy/vs/gmail)

# Compare Braze vs Gmail

Canonical: https://www.capterra.co.uk/compare/155423/202338/appboy/vs/gmail

> Detailed comparison between Braze and Gmail. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Braze | Gmail |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 168 | 13327 |
| **Starting Price** | - | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Videos |

## Best for

### Braze

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

### Gmail

Designed for businesses of all types and sizes, it is a cloud-based email marketing solution that assists with creating custom professional email addresses, sending bulk emails, and more.

## Key features

### Braze

- Campaign Planning
- Campaign Scheduling
- Channel Management
- Contact Management
- Content Management
- Customisable Templates
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- List Management
- Mobile Optimization
- Personalisation
- Real-Time Data
- Reporting/Analytics
- SMS Notifications
- Segmentation
- Subscriber Management

### Gmail

- API
- Contact Management
- Email Campaign Management
- Email Marketing
- Email Monitoring
- List Management
- Mobile Optimization
- Personalisation
- Reporting/Analytics
- Subscriber Management

## Links

- [View Braze Profile](https://www.capterra.co.uk/software/155423/appboy)
- [View Gmail Profile](https://www.capterra.co.uk/software/202338/gmail)
- [View Original Comparison](https://www.capterra.co.uk/compare/155423/202338/appboy/vs/gmail)

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