---
description: Side-by-side comparison of Braze vs CleverTap. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Braze vs CleverTap Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Braze \<span\>vs\</span\> CleverTap](https://www.capterra.co.uk/compare/155423/155737/appboy/vs/clevertap)

# Compare Braze vs CleverTap

Canonical: https://www.capterra.co.uk/compare/155423/155737/appboy/vs/clevertap

> Detailed comparison between Braze and CleverTap. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Braze | CleverTap |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 168 | 59 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Braze

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

### CleverTap

CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries.

## Key features

### Braze

- A/B Testing
- App Notifications
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Communication Management
- Customisable Templates
- Dynamic Content
- Email Management
- Marketing Automation
- Multi-Channel Communication
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- SMS Notifications
- Segmentation
- Template Management
- Web Notifications

### CleverTap

- A/B Testing
- App Notifications
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Communication Management
- Customisable Templates
- Dynamic Content
- Email Management
- Marketing Automation
- Multi-Channel Communication
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- SMS Notifications
- Segmentation
- Template Management
- Web Notifications

## Links

- [View Braze Profile](https://www.capterra.co.uk/software/155423/appboy)
- [View CleverTap Profile](https://www.capterra.co.uk/software/155737/clevertap)
- [View Original Comparison](https://www.capterra.co.uk/compare/155423/155737/appboy/vs/clevertap)

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