---
description: Side-by-side comparison of Sailthru vs Selligent. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Sailthru vs Selligent Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Transactional Email Software](/directory/31564/transactional-email/software) > [Sailthru \<span\>vs\</span\> Selligent](https://www.capterra.co.uk/compare/155116/164255/sailthru-customer-retention-cloud/vs/selligent)

# Compare Sailthru vs Selligent

Canonical: https://www.capterra.co.uk/compare/155116/164255/sailthru-customer-retention-cloud/vs/selligent

> Detailed comparison between Sailthru and Selligent. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Sailthru | Selligent |
| **Overall rating** | 3.9/5 | 4.6/5 |
| **Total Reviews** | 11 | 15 |
| **Starting Price** | - | €0.01 |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Sailthru

For businesses of all sizes.

### Selligent

Selligent works with B2C relationship marketers in nearly every industry, but with strong representation in Retail, Entertainment, Travel \&amp; Hospitality, Publishing \&amp; Finance.

## Key features

### Sailthru

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Conversion Rate Optimisation
- Customer Communication
- Customer Database
- Customisable Templates
- Email Management
- Email Monitoring
- Engagement Tracking
- Form Builder
- Lead Capture
- Real-Time Data
- Scheduling
- Segmentation
- Shortcodes
- Subscriber Management
- Web Forms

### Selligent

- API
- Activity Tracking
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Conversion Rate Optimisation
- Customer Communication
- Customer Database
- Customisable Templates
- Email Management
- Email Monitoring
- Engagement Tracking
- Form Builder
- Lead Capture
- Real-Time Data
- Scheduling
- Segmentation
- Shortcodes
- Subscriber Management
- Web Forms

## Links

- [View Sailthru Profile](https://www.capterra.co.uk/software/155116/sailthru-customer-retention-cloud)
- [View Selligent Profile](https://www.capterra.co.uk/software/164255/selligent)
- [View Original Comparison](https://www.capterra.co.uk/compare/155116/164255/sailthru-customer-retention-cloud/vs/selligent)

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