---
description: Side-by-side comparison of Metadata vs Apollo.io. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Metadata vs Apollo.io Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Account Based Marketing Software](/directory/31125/account-based-marketing/software) > [Metadata \<span\>vs\</span\> Apollo.io](https://www.capterra.co.uk/compare/153965/158696/metadata/vs/apollo)

# Compare Metadata vs Apollo.io

Canonical: https://www.capterra.co.uk/compare/153965/158696/metadata/vs/apollo

> Detailed comparison between Metadata and Apollo.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Metadata | Apollo.io |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 25 | 387 |
| **Starting Price** | US$5,650.00 | US$0.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Metadata

Any B2B company who spends at least $4k/month on paid social, across all industries, in the US and Canada.

### Apollo.io

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

## Key features

### Metadata

- AI/Machine Learning
- API
- Activity Dashboard
- CRM
- Campaign Management
- Campaign Personalisation
- Campaign Segmentation
- Contact Database
- Customer Segmentation
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Nurturing
- Lead Segmentation
- Lead Verification/Validation
- Multi-Campaign
- Pipeline Reports
- Reporting & Statistics
- Reporting/Analytics
- Target Account Identification

### Apollo.io

- AI/Machine Learning
- API
- Activity Dashboard
- CRM
- Campaign Management
- Campaign Personalisation
- Campaign Segmentation
- Contact Database
- Customer Segmentation
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Nurturing
- Lead Segmentation
- Lead Verification/Validation
- Multi-Campaign
- Pipeline Reports
- Reporting & Statistics
- Reporting/Analytics
- Target Account Identification

## Links

- [View Metadata Profile](https://www.capterra.co.uk/software/153965/metadata)
- [View Apollo.io Profile](https://www.capterra.co.uk/software/158696/apollo)
- [View Original Comparison](https://www.capterra.co.uk/compare/153965/158696/metadata/vs/apollo)

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