---
description: Side-by-side comparison of Vagaro vs Primo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Vagaro vs Primo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Forms Automation Software](/directory/10023/forms-automation/software) > [Vagaro \<span\>vs\</span\> Primo](https://www.capterra.co.uk/compare/153752/1032941/vagaro/vs/primo)

# Compare Vagaro vs Primo

Canonical: https://www.capterra.co.uk/compare/153752/1032941/vagaro/vs/primo

> Detailed comparison between Vagaro and Primo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Vagaro | Primo |
| **Overall rating** | 4.7/5 | 4.9/5 |
| **Total Reviews** | 3635 | 57 |
| **Starting Price** | £20.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Vagaro

Trusted by over 220,000 beauty \&amp; wellness professionals. From 24/7 online bookings to secure payments, Vagaro handles your business so you can focus more on what you love.

### Primo

Designed for beauty centers, spas, and hairdressers, the cloud-based salon management software helps manage and schedule appointments, send personalized messages, and more.

## Key features

### Vagaro

- API
- Appointment Scheduling
- Billing & Invoicing
- Client Management
- Client Profiles
- Customer Database
- Customisable Branding
- Discount Management
- For Barbershops
- For Salons and Spas
- Mobile Alerts
- Performance Metrics
- Point of Sale (POS)
- Real-Time Reporting
- Recurring Appointments
- Reminders
- SMS Marketing
- Scheduling
- Social Media Integration
- Website Integration

### Primo

- API
- Appointment Scheduling
- Billing & Invoicing
- Client Management
- Client Profiles
- Customer Database
- Customisable Branding
- Discount Management
- For Barbershops
- For Salons and Spas
- Mobile Alerts
- Performance Metrics
- Point of Sale (POS)
- Real-Time Reporting
- Recurring Appointments
- Reminders
- SMS Marketing
- Scheduling
- Social Media Integration
- Website Integration

## Links

- [View Vagaro Profile](https://www.capterra.co.uk/software/153752/vagaro)
- [View Primo Profile](https://www.capterra.co.uk/software/1032941/primo)
- [View Original Comparison](https://www.capterra.co.uk/compare/153752/1032941/vagaro/vs/primo)

-----

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