---
description: Side-by-side comparison of Fullstory vs InsightWise. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullstory vs InsightWise Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Journey Mapping Tools](/directory/31537/customer-journey-mapping-tools/software) > [Fullstory \<span\>vs\</span\> InsightWise](https://www.capterra.co.uk/compare/153721/1071281/fullstory/vs/InsightWise)

# Compare Fullstory vs InsightWise

Canonical: https://www.capterra.co.uk/compare/153721/1071281/fullstory/vs/InsightWise

> Detailed comparison between Fullstory and InsightWise. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Fullstory | InsightWise |
| **Overall rating** | 4.6/5 | - |
| **Total Reviews** | 67 | 0 |
| **Starting Price** | - | A$79.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation |

## Best for

### Fullstory

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

### InsightWise

Consultants, service designers, and strategy teams.

## Key features

### Fullstory

- Ad hoc Reporting
- Augmented Analytics
- Customisable Templates
- Data Aggregation
- Indexing
- Intelligent Search
- KPI Monitoring
- Mobile Alerts
- Mobile Dashboards
- Monitoring
- Multi-Location Monitoring
- Performance Management
- Private Dashboards
- Real-Time Data
- Recommendations
- Root Cause Analysis
- Semantic Search
- Sentiment Analysis
- Text Analysis
- Uninstall Tracking

### InsightWise

- Augmented Analytics
- Data Aggregation
- Indexing
- Intelligent Search
- Recommendations
- Semantic Search
- Sentiment Analysis
- Text Analysis

## Links

- [View Fullstory Profile](https://www.capterra.co.uk/software/153721/fullstory)
- [View InsightWise Profile](https://www.capterra.co.uk/software/1071281/InsightWise)
- [View Original Comparison](https://www.capterra.co.uk/compare/153721/1071281/fullstory/vs/InsightWise)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Fullstory vs InsightWise Comparison - Capterra UK 2026","description":"Side-by-side comparison of Fullstory vs InsightWise. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/153721/1071281/fullstory/vs/InsightWise","about":[{"@id":"https://www.capterra.co.uk/software/153721/fullstory#software"},{"@id":"https://www.capterra.co.uk/software/1071281/InsightWise#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/153721/1071281/fullstory/vs/InsightWise#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/153721/1071281/fullstory/vs/InsightWise#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Fullstory","description":"Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates.\n\nFrom proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data and agentic AI provide deeper and more immediately actionable insights beyond conventional web and product analytics. \n\nFullstory automatically collects, structures, and enriches behavioral data from digital activities like what users play and pause, what they copy and paste, where they zoom in &amp; out, what apps are in use, and translates those behaviors into actions, insights, and recommendations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/fd78fd33-a403-4769-92be-6ac93355b3af.png","url":"https://www.capterra.co.uk/software/153721/fullstory","@id":"https://www.capterra.co.uk/software/153721/fullstory#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":67},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"InsightWise","description":"InsightWise is an AI-enabled data analysis software for consultants and strategy teams. The platform turns qualitative data like text, video, and audio into actionable insights and recommendations in minutes. Key features include summarising main themes, discovering insights, generating recommendations, and surfacing verbatim quotes and clips to support findings.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/11a67c15-6a20-4118-9e75-dfb98482124e.png","url":"https://www.capterra.co.uk/software/1071281/InsightWise","@id":"https://www.capterra.co.uk/software/1071281/InsightWise#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"79","@type":"Offer","priceCurrency":"AUD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/153721/1071281/fullstory/vs/InsightWise#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Journey Mapping Tools","position":2,"item":"/directory/31537/customer-journey-mapping-tools/software","@type":"ListItem"},{"name":"Fullstory vs InsightWise","position":3,"item":"https://www.capterra.co.uk/compare/153721/1071281/fullstory/vs/InsightWise","@type":"ListItem"}]}]}
</script>