---
description: Side-by-side comparison of Singular vs Improvado. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Singular vs Improvado Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [ETL Tools](/directory/31099/etl/software) > [Singular \<span\>vs\</span\> Improvado](https://www.capterra.co.uk/compare/153688/163884/unified-marketing-platform/vs/improvado)

# Compare Singular vs Improvado

Canonical: https://www.capterra.co.uk/compare/153688/163884/unified-marketing-platform/vs/improvado

> Detailed comparison between Singular and Improvado. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Singular | Improvado |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 27 | 22 |
| **Starting Price** | US$795.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Singular

Singular works with 50% of the top 100 grossing apps. We provide a comprehensive, holistic solution empowering marketers with complete visibility into the impact of their campaigns on business growth.

### Improvado

Improvado is a go-to platform for mid-size and enterprise-level organizations and marketing agencies searching for a convenient solution to integrate all their data.

## Key features

### Singular

- API
- Activity Tracking
- Ad hoc Reporting
- Attribution Modeling
- Channel Management
- Conversion Rate Optimisation
- Cross Channel Attribution
- Customisable Branding
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Data Replication
- Data Storage Management
- Engagement Tracking
- KPI Monitoring
- Keyword Tracking
- Match & Merge
- Monitoring
- Real-Time Data
- Visitor Tracking

### Improvado

- API
- Activity Tracking
- Ad hoc Reporting
- Attribution Modeling
- Channel Management
- Conversion Rate Optimisation
- Cross Channel Attribution
- Customisable Branding
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Data Replication
- Data Storage Management
- Engagement Tracking
- KPI Monitoring
- Keyword Tracking
- Match & Merge
- Monitoring
- Real-Time Data
- Visitor Tracking

## Links

- [View Singular Profile](https://www.capterra.co.uk/software/153688/unified-marketing-platform)
- [View Improvado Profile](https://www.capterra.co.uk/software/163884/improvado)
- [View Original Comparison](https://www.capterra.co.uk/compare/153688/163884/unified-marketing-platform/vs/improvado)

-----

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